ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

Pitching 136

Pitching Print Survey Local 136

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Twitter lists help you follow and engage with relevant journalists. Many journalists now prefer to be pitched through social media rather than email. When you do pitch, keep it brief and relevant.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

Local 216

Local Government Community Corporate 216

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198

How To Instagram Social Media LinkedIn 198

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 98

Travel Pitching How To Guidelines 98

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. We show how we use and enjoy the product , but still include the requested materials. .

Pitching 120

Pitching Instagram Viral Facebook 120

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. When I was starting on LinkedIn–and even back well before that to Twitter–this was one of my key strategies. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). And, it worked.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Kelvin uses Twitter quite frequently as he finds it to be the most useful social tool due to its immediate and updating nature.

Internal 153

Internal International Media Pitching 153

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. Along with other agencies, we were asked to submit our pitch. We won the pitch, and were asked to submit a detailed plan that included the costs involved.

Ethics 158

Ethics Banking Pitching Analysis 158

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

APRIL 30, 2015

Being in PR, I volunteer for several local charities and help them with exposure. You’ve gotten involved, are helping your local community and feeling great! Now is when you use public relations to not only let others know of your local involvement, but also help spread the word about the charity. So now what?

Communications 120

Communications Real Estate Local Community 120

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 93

Pitching Consumer How To Meeting 93

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Follow her on Twitter: @jenlawhead. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Trending on Twitter. Additionally, we can localize our content based on where search queries are the most popular. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Communications Conversations

JULY 8, 2015

For years, we’ve heard the mantra: Engage reporters on Twitter. On one hand, Twitter and social media platforms have given us a set of tools that help us research the heck out of reporters. But, engaging most reporters on social media sites like Twitter? Build relationships on social media. Except, maybe it hasn’t.

Twitter 60

Twitter Report Pitching Agriculture 60

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Its UK office announced that it’s starting to cover more local news. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Twitter (X) The bird logo (previously). Most customers hate being sold to and they would much rather hear a story than another sales pitch. TRY PROWLY FOR 7 DAYS FREE What is brand recognition? Nike The swoosh symbol.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. 4: Check out Twitter, and Twitter lists.

Tools 111

Tools Twitter Local Pitching 111

Shift Communications

SEPTEMBER 19, 2014

Regardless, start making a list of professional societies, industry organizations and local groups that sponsor events. Are you a member of your local college alumni chapter? Stepping out of your comfort zone and practicing that all-important elevator pitch? Does your company have a networking calendar?

Local 159

Local Meeting Pitching Industry 159

Sword and the Script

SEPTEMBER 22, 2020

But to slap the word embargo on a pitch or press release and send it out without first getting the reporter to agree is not an effective tactic.” A separate and informal poll I posted to Twitter suggests their answer is “sometimes.” Exclusives help build relationships with important media companies (national or often local).

Media Relations 169

Media Relations Survey Media Report 169

Prowly

JANUARY 29, 2025

And in crisis management, those hours can make the difference between "minor issue resolved" and "trending on Twitter for all the wrong reasons." #2 There's a big difference between managing a local brand that might face an occasional bad review and running PR for a multinational that could land in hot water across multiple markets.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use.

Data 120

Data Nonprofit Instagram Social Media 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. That’s a great question. Rapid Fire Round.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Bianchi Biz Blog

JULY 15, 2024

What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. You can follow David on Twitter and LinkedIn. Any pet peeves with PR people?

Meeting 97

Meeting Media Interviews Pitching 97

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Brands pitching their products right in the feed. These are the “Big Four” of the social media marketing world.

Social Media 121

Social Media Reddit Pinterest Communications 121