Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Communications Conversations

JANUARY 19, 2021

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. With that, here’s 14 social media trends I believe you’ll see in the year ahead. 14 social media trends to watch in 2021 from Arik Hanson.

Social Media 174

Social Media Trends SMB Media 174

PRSay

NOVEMBER 7, 2022

adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media.

Social Media 158

Social Media Study Media Local 158

Communications Conversations

JUNE 4, 2021

But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes. Just what a busy social media marketer needs.

Local 141

Local Education Social Media Advertising 141

Agility PR Solutions

AUGUST 21, 2024

To avoid getting lost in the competitive ocean of the Internet, many businesses are starting to target local audiences to find potential […] The post 10 tips for setting up hyperlocal social media marketing appeared first on Agility PR Solutions. Today, there are over 1.1

Social Media 145

Social Media Marketing Media Local 145

Communications Conversations

NOVEMBER 10, 2020

: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” Do you need to be active on social media channels to work successfully in this business?

Social Media 172

Social Media Media LinkedIn Instagram 172

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Axia PR

APRIL 6, 2022

Even if you own a small local shop, you must perform social media marketing now. Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business. Not a single social media marketing plan or idea? Do not worry!

Social Media 126

Social Media Marketing Media Local 126

Communications Conversations

APRIL 17, 2020

It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. Nice to see a local company doing that here in Minnesota. Very transparent. Very honest. Walmart uses employee-generated content to thank front-line workers.

Social Media 198

Social Media Branding Brand Employee 198

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Most PR teams will amplify segments on social media for further exposure. Local vs. national. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment. Support local artisans and producers by featuring their products in the offerings.

Travel 78

Travel Tourism Marketing Local 78

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Local media loves to cover stories about local businesses.

Publicity 331

Publicity Television Local Pitching 331

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Social volume requires multiple voices and not just your brand’s.

Analysis 318

Analysis Viral Trends Software 318

Agility PR Solutions

MAY 27, 2024

But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. It’s […] The post 6 essential steps for creating a content localization strategy appeared first on Agility PR Solutions. Content marketing is all about reaching audiences on a personal and emotional level.

Local 105

Local Strategy Content Marketing Social Media 105

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Coors Light lightens the mood . I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

Onclusive

FEBRUARY 7, 2020

Social media is also an important factor when distributing releases. Brand’s with influential social media accounts hold incredible power and reach, and PR professionals should take care to maximize the socialization of their news. Friday tend to be the best for maximizing social media amplification. .

Data 273

Data Study Social Media Analysis 273

5W PR

DECEMBER 28, 2024

Social Media Engagement Social media platforms provide an excellent opportunity for casinos to connect with their audience on a personal level. By sharing engaging content, such as behind-the-scenes footage, exclusive promotions, and interactive quizzes, casinos can build a strong social media following.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 156

Google Course Survey YouTube 156

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

OCTOBER 28, 2024

Top 3 advice for foreign companies to navigate the media and communications environment in Mexico It is important to understand the culture, values, and sensitivities of the Mexican market and adjust communication strategies to be relevant to the local audiences. Building strong relationships with local media and opinion leaders.

Marketing 101

Marketing Crisis Local Internal 101

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

5W PR

NOVEMBER 27, 2024

Utilize social media platforms to engage with the audience, share behind-the-scenes content, and run contests. Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Consider paid advertising to reach a wider audience and target specific demographics.

How To 78

How To Marketing Hotels Local 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Here is what you should pay special attention to: Social media monitoring In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark.

Print 104

Print Analysis SEO Tools 104