Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 135

Storytelling Communications Survey Case Study 135

Stephen Waddington

MARCH 17, 2021

I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”. That is not to mention the 10,000 local people who are employed there today. I felt like I had a duty to them all to speak up. I played open age rugby from age 15.

Storytelling 147

Storytelling Local Case Study Television 147

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. Recommendation: Set the objectives that are right for your organization.

Branding 370

Branding Brand Media Measurement 370

NewsWhip

JULY 29, 2020

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88

Local Comparison Trends Television 88

5W PR

MARCH 22, 2025

The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications. These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity. Build relationships with journalists interested in adaptive sports and disability rights.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

MARCH 29, 2025

Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Make vertical trades a MUST for PR strategy.

Media 310

Media Retail B2B Journalism 310

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Modern communicators are known for their ability to raise the bar on storytelling and for their strong bonds. Start with THINK : “T” is Timing.

Communications 196

Communications Storytelling Groups Community 196

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. The New PR is about storytelling: knowing the messages that will resonate with your audience, creating compelling content with that message, utilizing a network of influencers, ambassadors and journalists to spread that message and tying it back to the bottom line.

Branding 246

Branding Brand eBook Video 246

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. Maintaining consistency in storytelling is equally important.

Marketing 52

Marketing Storytelling Local Measurement 52

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. This is where Libby comes in.

Google 156

Google Course Survey YouTube 156

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. PR teams can no longer fax a press release knowing it will get covered by local and national publications – and that’s where data comes in.

Storytelling 74

Storytelling Data Local Leadership 74

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Branding 149

Branding Brand Storytelling B2B 149

The Hoyt Organization

FEBRUARY 13, 2025

Pro Tip: Build Your Brand with Effective Storytelling. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. I partnered with a local influencer who had firsthand experience with cardiology care. product recalls or data breaches).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

HMA Public Relations

AUGUST 5, 2024

Shenker joins us for a feature to share her passion for storytelling, writing for multi-location brands, local favorites and more in a new blog post. Happy #MediaMonday! Award-winning journalist Nancy A. Read more!

Storytelling 105

Storytelling Local Writing Blogging 105

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

Communications 193

Communications Sports Journalism Fashion 193

Prowly

DECEMBER 11, 2024

As a pro with 15 years of experience, Sandra knows that hyper-targeting local and niche outlets is way more effective than: mass send-outs, because they annoy journalists and damage relations, pitching major but irrelevant news outlets, because its a waste of time, and badly-researched pitches, because they have low engagement rates.

Pitching 104

Pitching How To Media Tools 104

HMA Public Relations

JULY 29, 2024

Emily shares more about her journey, her favorite local spots, and making a positive impact through storytelling. Get to know Emily Coxsey, the segment producer behind the scenes at Good Morning Arizona, and what she’s passionate about in this #MediaMonday feature! Take a look!

Storytelling 105

Storytelling Local Media Relations Media 105

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Presspage

AUGUST 24, 2023

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts. pages per session in 13,158 sessions.

Storytelling 78

Storytelling Data YouTube Strategy 78

Landis PR

JANUARY 28, 2025

When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Employee Crisis 199

The Hoyt Organization

SEPTEMBER 10, 2024

To achieve this, successful brands leverage the power of fintech storytelling. The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. But why is fintech storytelling so important?

Financial 102

Financial Real Estate Branding Brand 102

Prowly

FEBRUARY 3, 2025

Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. 5 Focus on niche media outlets Instead of promoting your accounting software to your local newspaper, try to reach websites and news outlets that cater to accountants, HR specialists and similar professionals.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. and freshly ground coffee and assortment of specialty teas, home baked muffins, breads and croissants, fresh fruit/yogurt, a quiche, Canadian bacon topped off with blueberry buttermilk pancakes and local maple syrup. Blog Brand Stories to Watch Brand Stories brand storytelling'

Branding 120

Branding Brand Storytelling SEO 120

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.” Have a fundamental understanding of video storytelling. Disrupting.

Local 120

Local Newspapers Internal International 120

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.” If in doubt, start local and expand as time and resources allow. But the best campaigns are consistent and drive the brand association over time.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. However, your shout outs can also be in your own storytelling. Younger professionals have so much to share with you.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

APRIL 2, 2015

Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

ImPRessions - Crenshaw Communications

APRIL 23, 2019

With that in mind, funding storytelling should go beyond “we are expanding our sales and customer support teams,” to include details on technology innovations and growth (e.g., See this post for more PR storytelling tips. Relevant industry media, of course, should be pitched and local media are another option.

How To 149

How To B2B Pitching Storytelling 149

Ishmael's Corner

OCTOBER 10, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Nine Actions That Torpedo Global PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Talk about a PR hustle.

Storytelling 132

Storytelling Conference Communications Publicity 132

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Put on Your Storyteller Hat. Pros/Cons of online loans versus local banks? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100