5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

5W PR

DECEMBER 23, 2024

Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

5W PR

MARCH 25, 2025

SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches.

Strategy 78

Strategy Marketing Local SEO 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search.

SEO 339

SEO Reputation Local Consumer 339

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. This authentic content can be a powerful marketing tool, as it helps to build trust and credibility.

Hotels 78

Hotels Local Travel Marketing 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Media alerts are a good tool to generate buzz around the event and encourage media and journalists to cover it. . Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296

Media Local Product Launch Newspapers 296

Stern + Associates

FEBRUARY 20, 2023

The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes. Organizational Culture Tools for Responsible Innovation Many companies make great efforts toward resolving cultural problems only to be left confused when their hard work doesn’t net results.

Local 118

Local Community Ethics Education 118

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

NOVEMBER 27, 2024

Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Utilizing Public Relations Public relations can be a powerful tool for generating buzz and building a casino’s reputation.

How To 78

How To Marketing Hotels Local 78

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Prowly

JANUARY 29, 2025

Let's help you choose from the top crisis management tools available. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? TL;DR Crisis management tools are your early warning system for PR disasters.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. Email Marketing Email marketing remains a powerful tool for direct communication with customers.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Cision

OCTOBER 5, 2016

With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Livestreaming is simply video that streams for people to watch as it’s being recorded.

Trends 319

Trends Content Marketing Brand Branding 319

Contently - Strategy

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.

SEO 89

SEO Content Marketing B2B Tools 89

Prowly

APRIL 11, 2025

If you need a tool to help you out with that, you can try Prowly for free and see how it can help you improve your brand reputation management. How to measure: Prowly's media monitoring tools let you track real-time sentiment, create custom alerts, and get a clear picture of your brand reputation management strategy. Well, it depends.

Reputation 104

Reputation Measurement Report Brand 104

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

5W PR

FEBRUARY 9, 2025

By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JANUARY 10, 2025

Blockchain technology is emerging as a powerful tool for enhancing transparency and traceability in the alcohol industry. Additionally, some brands are actively engaging with their local communities, organizing events, and supporting local businesses.

Brand 78

Brand Branding Agriculture Chemicals 78

5W PR

OCTOBER 22, 2024

Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience. Supporting local causes and initiatives strengthens ties with the community and creates a positive impact.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

MAY 18, 2017

Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have. Don’t become one of them.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

JANUARY 21, 2025

Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Libby is a free app that connects to my local public library system (and probably yours too).

Google 157

Google Course Survey YouTube 157

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Set up monitoring using free tools like Google Alerts and TweetDeck to track mentions of your business.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. It was slow, meticulous workyet it's still the only way some of us do it, even though there are print monitoring tools for that. Print monitoring tools like Prowly provide an automatic print clipping service.

Print 104

Print Strategy How To Newspapers 104

Prowly

APRIL 11, 2025

Use tools that listen to social media to catch feedback quickly. Focus on local reputation marketing and communities. Use tools like Prowly to respond to journalist queries. 3 Monitor public perception and adjust as needed Regularly monitor your online reputation using social listening and reputation management tools.

Reputation 104

Reputation Publicity How To Marketing 104

PRSay

NOVEMBER 25, 2024

LinkedIn is a primary recruitment tool. Look for internships on campus or with local small businesses, boutique firms and nonprofits. Polish your materials using AI tools, but personalize each version, and save it as “FirstLastName.” Maximize LinkedIn. Consider smaller organizations and campus roles.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Deirdre Breakenridge

OCTOBER 31, 2019

If your organization only needs a camera once a year, try renting equipment from a local camera shop. Editing Tools. Brightness + Contrast + Sharpen : when I need to do a quick edit to a picture I only touch these three tools in my editing software. These are new tools and skills I can now take with me to my next role.

Software 294

Software Nonprofit Instagram Social Media 294

Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. Consider building long-term partnerships with key influencers.

Industry 78

Industry Guidelines Marketing Creativity 78

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

Reputation Us

OCTOBER 21, 2024

Equip your team with the tools and authority to resolve issues effectively. Participate in community events or support local causes. Encourage customers to share their thoughts on your service. Use surveys or direct communication to gather insights and show that you value their opinions. Reputation Action #7. Empower Employees.

Customer Service 78

Customer Service Reputation Employee Community 78

Cision

MARCH 7, 2017

Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show. By doing so, they gave local reporters a unique angle for a compelling story.

Case Study 197

Case Study Sports Pitching Local 197

Sword and the Script

FEBRUARY 18, 2025

To that end, you cant effectively identify an audience through a database (thats been compiled on the cheap by a tech company that uses underpaid offshore help and who does not understand the lingo, slang, issues, or the culture of a local market).

Media 129

Media Pitching Media Relations Strategy 129

5W PR

DECEMBER 21, 2024

Loyalty Programs Loyalty programs are a powerful tool for rewarding and recognizing loyal customers. Giving back to the community through charitable donations or supporting local initiatives further enhances the brand’s image and fosters a sense of goodwill.

Community 78

Community Marketing Ethics Consumer 78