PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

Communications Conversations

JANUARY 19, 2021

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. But, I still put together my annual trends deck. First, I am not a trend expert. Second, my trend presentations usually tend to lean a bit more pragmatic than some.

Social Media 174

Social Media Trends SMB Media 174

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well.

Pitching 319

Pitching Television Media Social Media 319

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

HMA Public Relations

JANUARY 25, 2023

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

Local 97

Local Trends Media Blogging 97

Agility PR Solutions

AUGUST 9, 2021

But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.

Web 148

Web Local Retail Trends 148

Agility PR Solutions

JUNE 5, 2024

PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. Building winning global campaigns has become an art form—perfectly blending local tastes with worldwide trends.

Local 110

Local How To Trends Strategy 110

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Agility PR Solutions

DECEMBER 1, 2021

And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. The post Consumers want to support local biz, but communication is a challenge—is texting the answer? New research from voice, data and messaging solutions firm Cloudli Communications shows […].

Local 148

Local Consumer Communications Data 148

5W PR

DECEMBER 23, 2024

Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Targeting local and small businesses. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Lives” marry the content trend to the popular theme of personal connection. This trend applies to both paid and organic Facebook posts.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

JUNE 22, 2021

The post Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue appeared first on Agility PR Solutions. New research from customer and employee experience firm Freshworks explores the new shape of the global […].

Local 139

Local Consumer Customer Service Small Business 139

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy. New” is the key word here.

Social Media 167

Social Media Media Local Pitching 167

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

5W PR

DECEMBER 28, 2024

To capitalize on this trend, casinos must adopt a robust online content marketing strategy. Video Content Video content has become increasingly popular in recent years, and casinos can leverage this trend by creating engaging videos. The Digital Domain The internet has revolutionized the way people interact with casinos.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Print Local 120

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Cision

OCTOBER 10, 2016

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.

Trends 120

Trends How To Google Software 120

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

PRSay

DECEMBER 9, 2024

Not necessarily being reactive to trends, but proactive in that work, allows us to safeguard our brand. And sometimes its a challenge to understand the trend and what is effective. Honestly, keeping up with the trends can be a challenge. How do we work with local communities to understand what their needs are?

Communications 79

Communications Nonprofit Storytelling Education 79

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. What are some of the trends we’re seeing? Flights remain popular, with 22% confirmed and 46% likely. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 91

Social Media Trends Viral Media 91

Bianchi Biz Blog

JANUARY 16, 2025

Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV. million (84.6%

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Young companies need to find ways to earn endorsements from a reputable third-party. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Savvy PR people use all available resources to showcase new research studies, data, and trends. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

Prowly

JANUARY 29, 2025

You don't want to be scrambling for journalist contacts when your brand is trending for all the wrong reasons. Before (or instead of) your morning coffee, you can spot potential issues, track sentiment changes, and catch those first few negative mentions before they become a trend. TRY PROWLY FOR 7 DAYS FREE 5 Local or global coverage?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. This resulted in huge success. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Television 156

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. He also examines where grey areas, miscommunication, and conflicts can arise and holistically analyses changes and trends shaping the field of activism.

Company 93

Company Public Affairs Government Case Study 93

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Typically, I like to dive into trends and industry studies and reports. This is where Libby comes in. All you need to do is have a valid library card.

Google 157

Google Course Survey YouTube 157

5W PR

APRIL 5, 2025

These protocols should specify: The chain of command for decision-making Approval processes for public statements Designated spokespersons Internal communication channels Media response procedures Social media management guidelines Stakeholder Mapping Organizations must identify and prioritize key stakeholders who need to be informed during a crisis. (..)

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PR for Anyone

JULY 27, 2024

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. As more and more communicators look to boutique shops for innovative thinking as well as superior client service, MCS stands to benefit from these trends.

Healthcare 266

Healthcare Analytics Agency Trends 266

Onclusive

NOVEMBER 8, 2023

Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media. But now, companies also expect them to spot trends even before niche stories break, so they can ensure that their companies get ahead of the curve before a news topic skyrockets.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 158

Media Policies System Pitching 158