Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Include videos but keep them short. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots.

Marketing 120

Marketing System Viral Insurance 120

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. The end product is a commercial spot or online video. The two videos have combined for more than 60 million YouTube views.

Advertising 92

Advertising Advertising Viral YouTube 92

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. a space jump), Red Bull relies heavily on video content and not still imagery.

Video 62

Video Sports Branding Brand 62

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It went viral because it looked like big worms. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. The videos were easily the brand’s biggest pieces of content in the last month. But ultimately, that’s not what captured the most attention.

Branding 78

Branding Brand Retail Viral 78

NewsWhip

JANUARY 19, 2024

Nike’s Powerpuff Girls collab excites on TikTok Nike SB (skateboarding) announced it was releasing a trio of Powerpuff Girls inspired Dunk Lows on TikTok, and the promotional video earned a massive 8.24 million engagements on the platform. nike Sugar, spice, and everything nice.

Advertising 78

Advertising Advertising Branding Brand 78

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th.

Branding 78

Branding Brand Viral Employee 78

5W PR

JANUARY 23, 2023

That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company.

Marketing 88

Marketing Advertising Advertising Viral 88

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

Buzzstream

AUGUST 28, 2019

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. This campaign had over 170 media mentions, with many of them from local news outlets covering their area. Video Content. For example, you can ask, who is using a specific hashtag the most? With more than 1.9

Survey 98

Survey Comparison Data Analysis 98

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches.

Twitter 105

Twitter Marketing Social Media Viral 105

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter. The story originally totaled over 1.4

Branding 78

Branding Brand Viral Apparel 78

Cision

FEBRUARY 5, 2016

Photography and most recently videos are becoming very important, more so than numbers. I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. The food and mom blogosphere is an extremely popular sector. I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral Facebook 120

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs?

Local 62

Local Leadership Viral Creativity 62

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc., Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. CEO of Likeable Local. Social media strategist and co-author of “Facebook Marketing All-In-One for Dummies” The Ultimate Guide to Creating a Killer Explainer Video [link] — Amy Porterfield (@AmyPorterfield) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

David PR Group

OCTOBER 6, 2017

Also last year, a Miami man went on an epic rant about the election in a local coffee shop. His disparaging words were captured on video and posted online, turning him into a viral sensation. Again, he has every right to say it, but his employer didn’t, and shouldn’t, allow it. Did he say stuff that was offensive?

Social Media 73

Social Media Airlines Media Reputation 73

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Use them to spread positive news about your firm.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

MARCH 26, 2025

If I find a framework that works, like a certain style of video that works, I’ll just do the same video again, just in shift it around a little bit, but it’s the same bones if you want to call it that. I work with a lot of local businesses, there tends to be a lot of poor distribution of links. Nathan Gotch: Yeah.

Branding 62

Branding Brand SEO Data 62

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Or, conversely, show how local efforts are playing out on the larger national stage, such as the National PTA’s materials about bridging the STEM Gap.

Energy 40

Energy Healthcare Policies Agriculture 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Will you send out written statements or release video footage? Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Curated video content.

How To 198

How To Real Estate Web Case Study 198

NewsWhip

MARCH 2, 2020

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories.

Facebook 166

Facebook Viral Analysis Web 166

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . The men’s teams had access to a state of the art weight room, catered meals, and P.C.R COVID-19 tests to ensure their safety.

Sports 148

Sports Comparison Viral Crisis 148

The Stalwart Blog

APRIL 26, 2020

If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78