The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. SBO also works for YouTube. Imagine owning certain keywords in the native YouTube search box, and having your videos or channel show up as a Search Box suggestion, every time a user types in that search term.

SEO 246

SEO Engineering Google YouTube 246

5W PR

DECEMBER 28, 2024

Game reviews, strategy tips, and casino tours can be shared on platforms like YouTube and Vimeo to attract a wider audience. Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009. ” [ source ].

Crisis 244

Crisis Case Study YouTube Reputation 244

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Bianchi Biz Blog

JANUARY 16, 2025

Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well. The most popular social media channels in Canada YouTube : 33.10 million (84.6% of population) Facebook : 26.59 million (73.4%

Print 100

Print Marketing Instagram Newspapers 100

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Shashi Bellamkonda, CMO, Surefire Local. “Making the best use of content is an efficient way to create brand awareness.

Branding 246

Branding Brand eBook Video 246

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.

Crisis 176

Crisis Viral Branding Brand 176

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. The data shows why more brands are restructuring their social strategies around these smaller but mighty voices.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

PRSay

DECEMBER 9, 2024

Now you have YouTube, podcasts, social media, in addition to all the traditional media spaces. How do we work with local communities to understand what their needs are? As we look ahead to 2025, what challenges and opportunities do you see in the strategic communications and nonprofit spaces? Our challenges are also opportunities.

Communications 79

Communications Nonprofit Storytelling Education 79

Communications Conversations

JANUARY 8, 2021

And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. 27% of consumers have been influenced to purchase a product or service on YouTube. Less than half! According to Pew , U.S.

Newspapers 179

Newspapers Local Consumer YouTube 179

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 192

Handbook Publicity Newspapers Television 192

Bianchi Biz Blog

MAY 16, 2024

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. Naver is an influential local search engine, similar to Google in the global market. Blogs on Naver, YouTube and Instagram are popular social media channels communicators better watch.

YouTube 95

YouTube Marketing Local Chemicals 95

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. You’ve finally done it. ” The answer is no. This week I want to answer a question that I get asked all the time.

Pitching 223

Pitching Media Television How To 223

PR Job Coach

MARCH 29, 2012

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 164

Facebook How To Construction Insurance 164

Cision

MAY 18, 2017

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

Melissa Agnes

JUNE 3, 2014

Local and International Laws for Protecting Your Social Media Accounts. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value. Can You Sue Former Employees for Social Media Accounts? Source: Wikipedia).

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI. How many times was the video shared?

Video 120

Video Strategy Marketing YouTube 120

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Communications Conversations

OCTOBER 29, 2014

One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live? But, one of the only places I can get local news coverage is my local newspaper. But, you really distrust your local newspaper?

Newspapers 152

Newspapers Print Local Instagram 152

Cision

JUNE 6, 2017

Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Publicity 130

Publicity YouTube Advertising Advertising 130

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Cision

MARCH 24, 2017

But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

MAY 14, 2020

We've been doing these every Friday for about two and a half years so there's a whole library of them on YouTube. We work on branding, positioning you as an influencer, pitching local, then pitching nationally. You can check them out. And I also encourage you to join our Challenge. If you haven't done that yet.

Pitching 130

Pitching How To Media Writing 130

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? In mid-June, media coverage focused on a map revolving around one city: Oak Island.

Crisis 120

Crisis Tourism Local Crisis Management 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

CSR-results stories work well here, as do tales of local do-goodery. These include everything from simple toy and meal deliveries in local markets to the grander gesture – something like WestJet’s annual Christmas Miracles campaign. Use video to capture the CEO forecasting the industry future for YouTube.

Pitching 136

Pitching Print Survey Local 136

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But before I dive in, make sure that you like the YouTube Channel and subscribe and ring the bell, and that way you’re notified of these videos every Friday.

Advertising 130

Advertising Advertising Publicity Video 130

PR for Anyone

JANUARY 5, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But before I do that, make sure you subscribe to our YouTube channel and ring the bell so you’ll get notified of all of these amazing videos that we do. Happy New Year! Thank goodness.

Pitching 130

Pitching Strategy Publicity Media 130

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. You can see their visual activities on their YouTube channel and Kelvin takes part in producing the content.

International 153

International Internal Media Pitching 153

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

NewsWhip

FEBRUARY 1, 2023

Other than Today , The New York Post , and Variety , we saw smaller, more local blogs and websites get a good deal of traction. The YouTube video already has over 600k views, and is sure to continue to grow before the Super Bowl. Typical top publishers took a backseat when it came to reporting on the 2022 spots.

Television 147

Television Advertising Advertising Journalism 147

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. There are still ways to stand out and get your brand’s great content noticed, and they’re the same established methods communicators have been using forever: Pay to get it in front of audiences.

Pitching 120

Pitching Strategy Film Advertising 120

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. I always like to give my followers ideas for pitching the media.

Pitching 130

Pitching Media Financial YouTube 130

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. The two videos have combined for more than 60 million YouTube views. I too find it strangely satisfying to get a completely candid and unforgettable reaction (i.e.

Advertising 92

Advertising Advertising Viral YouTube 92