ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? So if it’s breadth you seek with pharma marketing, Instagram may be your best bet. The post Pinterest or Instagram for Pharmaceutical Marketing?

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ISEBOX

JUNE 29, 2016

So it stands to reason that online marketing is subject to scrutiny. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014. But reporting on your online pharmaceutical communications is just one issue. But for now we wait, as additional Guidances will grace us in 2016 ….

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition. Periscope: Live Video Streaming.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Video 70

Cision

MAY 17, 2016

My first job was as an art director at a direct marketing firm, and ever since that time, I’ve had the good fortune to work with truly great industry talent. How do you envision the future of marketing communication? I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share. ISEBOX: YES.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

ISEBOX

NOVEMBER 23, 2016

But aside from a crafty marketing scheme, we also recognize that posting FDA-compliant content on limited character platforms is a science – one that deserves a post all its own. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

PRSay

FEBRUARY 25, 2022

Communicators can’t do their jobs if they don’t reflect their clients, the markets they seek to serve and the communities in which they operate, said panelist Sheryl Battles, vice president of global diversity, inclusion and engagement for Pitney Bowes in Stamford, Conn.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

5W PR

SEPTEMBER 30, 2024

In a rapidly growing wellness market, a well-executed PR strategy can differentiate your brand, increase consumer loyalty, and drive lasting impact. A PR agency with expertise in crisis management can help medical offices and pharmaceutical companies respond quickly and effectively to protect their reputation.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 74

Marketing Pharmaceuticals System Policies 74

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. While it’s taking the FDA awhile to issue regulations on healthcare PR and marketing efforts online, the Agency did release lengthy Guidance on compliance in January 2014.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

MaccaPR

SEPTEMBER 16, 2014

While this information democracy era is still in its infancy, its promise of open, honest and ethical marketing and communication is encouraging. Gwen Chynoweth is executive vice president and chief talent officer at Minneapolis-based Maccabee , a strategic public relations and online marketing agency. Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Mindful Marketing

FEBRUARY 14, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. Actually, several other $5.5

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. A ban…on ALL DTC marketing? So what is simplicity in marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

ISEBOX

OCTOBER 6, 2016

Since today’s best practices for pharmaceutical PR necessitates using multimedia content in communication s, we’re obviously not talking about just text. We’ll continue our Regulatory Series for pharmaceutical communications and PR professionals with: The FDA Keeps Up with the Kardashians AND. If speed matters, why is pharma so slow?

Pharmaceuticals 79

Pharmaceuticals Communications Healthcare Film 79

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. The question may come down to how the app is marketed and to whom.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

PRSay

OCTOBER 11, 2019

There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)

Healthcare 78

Healthcare Pharmaceuticals Brand Branding 78

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Cision

DECEMBER 30, 2015

Pharmaceuticals are subject to significant oversight by the FDA. Testing for quality, dose strength and purity are examples of how the pharma industry’s experience can bring a safer and more consistent medical marijuana product to market, versus patients purchasing leaves and buds from a local dispensary. Emphasize quality testing.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Pharmaceutical companies. Explore the different tweet length averages by industry with our interactive chart below. Christopher S. Methodology.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. Relevance is the content marketing commandment. Mobile: The Last Mile in Marketing .

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. The convergence of marketing, communication, PR and policy continues to have more of a collaborative voice in the overall audience-touch mix is the goal. PR people, advertisers and marketers all talk about market disruption. What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 140

Leadership Content Marketing Healthcare Google 140

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Tools 70

Tools Pharmaceuticals Communications Mobile 70

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 66

Marketing SEO Pharmaceuticals Google 66