Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. June: Plan Around Product Launches. When it comes to content marketing a calendar is your best ally.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Agility PR Solutions

SEPTEMBER 26, 2024

Have you ever looked at an advert for a product and scratched your head? You wonder what message the marketing team was trying to impart and why they chose to advertise it this way. Marketers at times don’t think about customer perception of a product and don’t spend enough time on that angle.

Product Launch 105

Product Launch Strategy Advertising Advertising 105

Agility PR Solutions

JANUARY 18, 2024

This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy to throw a launch party that everyone remembers. […] The post Product launch planning: Integrating PR and tech in your go-to-market strategy appeared first on Agility PR Solutions.

Product Launch 105

Product Launch Strategy Marketing How To 105

5W PR

DECEMBER 15, 2022

A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch.

Product Launch 88

Product Launch Resources Report Strategy 88

5W PR

DECEMBER 11, 2024

As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. One of the key strengths of esports marketing is its ability to target a specific demographic. How Brands Are Leveraging Esports Brands are increasingly recognizing the potential of esports as a powerful marketing platform.

Video 78

Video Branding Brand Marketing 78

5W PR

JANUARY 2, 2025

Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. In-person activations create buzz and position your product in the market.

Product Launch 78

Product Launch Publicity Strategy Retail 78

Agility PR Solutions

MAY 2, 2023

Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.

Product Launch 86

Product Launch Examples Writing Marketing 86

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. However, success in this dynamic market requires a strategic approach and working with beauty PR firms. market, PR is not just an option but a necessity. The Pivotal Role of PR in K-Beauty’s U.S.

Branding 78

Branding Brand Marketing How To 78

Onclusive

AUGUST 3, 2021

Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market? Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Branding 370

Branding Brand Media Measurement 370

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know.

Ethics 117

Ethics Product Launch Data Trends 117

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

5W PR

FEBRUARY 5, 2025

The integration of AI into nearly every device demonstrated how the beauty industry is evolving and how beauty PR and digital marketing strategies need to adapt to highlight smarter, more personalized products. K-beauty brands made a strong impact, showcasing futuristic skincare devices that reinforced their leadership in the market.

Technology 78

Technology Product Launch Analysis Storytelling 78

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

5W PR

OCTOBER 24, 2024

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Onclusive

AUGUST 10, 2021

For example, a product launch article could be rewritten from the customer perspective. For example, Onclusive’s customers Equinix and Norton Lifelock have both conducted global surveys and then broken the data down by region to make sure it’s relevant to each geography and market.

Strategy 418

Strategy Survey Automotive Data 418

Cision

JANUARY 8, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training.

Storytelling 78

Storytelling Branding Brand Transportation 78

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Found interesting insights about the activewear market? Scenario 1.

Data 104

Data Media Product Launch Analysis 104

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Building an Effective Employee Advocacy Program Creating a successful employee advocacy program requires careful planning and execution. times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Product Launch Agency 334

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. . Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. Successful PR campaigns often connect current products to cherished memories while adding modern twists.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Deirdre Breakenridge

MAY 23, 2017

If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites. Or in this case, what your blog is all about.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prowly

DECEMBER 11, 2024

Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring. In marketing and PR, competitive monitoring is tracking and analyzing competitor activities, strategies, and market positioning. All of this can help shape your future marketing and PR campaigns.

Print 104

Print Analysis SEO Tools 104

5W PR

NOVEMBER 13, 2022

That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. This way, companies will easily get a lot more people involved in the promotional campaign for the product launch in exchange for a valuable prize, for whoever wins their competition.

B2B 88

B2B Marketing Product Launch YouTube 88

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Similarly, price point is a caveat for Business Wire and is better suited for large PR and marketing budgets. Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? These guerrilla marketing type actions aren’t for everyone, and they carry a certain risk.

Strategy 88

Strategy Product Launch Branding Brand 88

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. A skilled professional is proficient in conducting market, media, competitor, and audience research.

Communications 214

Communications Creativity Writing Product Launch 214

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Remote PR Jobs

SEPTEMBER 27, 2024

Long-Term Impact Assessment Assessing the long-term impact of your press release helps in understanding its contribution to your overall PR and marketing goals. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250