Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on Agility PR Solutions.

Strategy 186

Strategy Branding Brand Marketing 186

Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared first on.

Storytelling 39

Storytelling Marketing Education Consumer 39

5W PR

DECEMBER 27, 2024

User-generated content has become an indispensable tool in video game marketing. The Power of UGC in Video Game Marketing UGC offers a multitude of benefits for both players and developers. Key Strategies for Leveraging UGC in Video Game Marketing Equip players with the necessary tools and resources to create high-quality content.

Community 144

Community Video Marketing Creativity 144

Ronn Torossian

APRIL 3, 2025

Learn how modern music publicity has evolved with digital media and discover effective strategies for artists to build their fanbase and create lasting engagement The post Music Publicity That Works: Shaping the Future of Music Marketing appeared first on.

Publicity 195

Publicity Marketing Strategy Media 195

Ronn Torossian

APRIL 19, 2025

Learn how innovative real estate marketing campaigns in Europe use digital tech, storytelling, sustainability and influencers to reshape property promotion and drive sales The post Real Estate Publicity Done Well in Europe: How Innovative Campaigns Are Reshaping the Market appeared first on.

Real Estate 195

Real Estate Publicity Marketing Storytelling 195

Sword and the Script

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions.

Marketing 150

Marketing B2B Survey Comparison 150

Agility PR Solutions

JANUARY 23, 2025

The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years as legalization movements gained momentum and public perception shifted.

Marketing 160

Marketing Publicity 160

5W PR

APRIL 12, 2025

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. These shareable moments extend the park’s reach and create organic marketing opportunities.

Trends 78

Trends Strategy Publicity System 78

Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. There’s a huge third-party market of shiny tools that will help practitioners with every aspect of practice. Herein lies the issue. There’s a bigger issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

Garrett Public Relations

DECEMBER 15, 2024

This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 The post 25 Marketing and PR Experts Share Their Best Advice for 2025 appeared first on Garrett Public Relations. But its really difficult (if not impossible) to predict what lies ahead.

Marketing 148

Marketing Publicity Small Business Crisis Communications 148

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The FDA’s strict regulations on supplement labeling and marketing require companies to carefully balance promotional efforts with regulatory requirements. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

Ronn Torossian

DECEMBER 9, 2024

With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses. Successful CPG […] The post The Power of Personalization: How Digital Marketing Campaigns Engage Consumers appeared first on.

Consumer 195

Consumer Marketing Advertising Advertising 195

Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 179

Industry Branding Brand Marketing 179

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

Agility PR Solutions

DECEMBER 8, 2024

Competition in the luxury brand market has always been fierce. Because of […] The post Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets first appeared on Agility PR Solutions.

Fashion 91

Fashion Publicity Branding Brand 91

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. I’ve been thinking that B2B marketing tries too hard. The message I took from that book was that all markets are conversations.

B2B 142

B2B Marketing Content Marketing Storytelling 142

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Agility PR Solutions

DECEMBER 2, 2024

In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. One […] The post The future of app marketing PR: Trends shaping user engagement in 2024 appeared first on Agility PR Solutions.

Trends 101

Trends Marketing Mobile Technology 101

Wadds Inc.

JANUARY 5, 2025

Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. Are you an independent practitioner? The deadline is this coming Friday, 10 January.

Marketing 98

Marketing Data Small Business Community 98

Agility PR Solutions

OCTOBER 24, 2024

The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos.

Strategy 106

Strategy Marketing Technology Data 106

Remote PR Jobs

DECEMBER 17, 2024

Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. Plus, if you're curious about freelance public relations rates or remote work opportunities, weve got you covered. Why Start Freelance PR Work?

How To 231

How To Fashion Writing LinkedIn 231

PRSay

JANUARY 3, 2025

3 Position PR as a strategic business driver for clients Clients increasingly recognize PRs potential to influence business growth and market positioning. Jenna Guarneri is the founder/CEO of JMG Public Relations and the author of You Need PR.

Trends 97

Trends Branding Brand Publicity 97

Agility PR Solutions

JANUARY 1, 2025

In todays diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their strategies.

Marketing 101

Marketing Tools Strategy Branding 101

5W PR

APRIL 16, 2025

Marketing wellness products and services to diverse audiences requires a nuanced understanding of cultural values, traditions, and health beliefs. Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. Representative imagery matters deeply.

Branding 78

Branding Brand Marketing Local 78

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. For example, HubSpot’s collaboration with marketing technology influencer Neil Patel demonstrated how technical expertise combined with authentic content creation can drive engagement and build trust.

Guidelines 78

Guidelines Branding Brand Marketing 78

Remote PR Jobs

APRIL 14, 2025

For PR professionals, SEO isnt just technical jargonits a practical tool that helps your public relations content get seen. This guide will walk you through the basics of SEO while highlighting the importance of content analysis in public relations.

SEO 149

SEO Engineering Analysis Content Marketing 149

Sword and the Script

JANUARY 28, 2025

Over on Search Engine Land , a leading trade publication, Jason Tabeling noted that LLMs are disrupting search. In fact, by the years end, I think well start to see the recognition set in: LLMs are the new front page. * * * >> Looking for help with marketing and comms? Thats happening again with LLMs. Check out my services. >>>

SEO 111

SEO Publicity Engineering Google 111

5W PR

APRIL 11, 2025

Marketing professionals face unique challenges when promoting these games, as they must balance legal considerations with engaging content that highlights the skill-based nature of the games. Understanding Skill-Based Games and Their Market Position Skill-based gambling games occupy a distinct position in the gaming landscape.

Strategy 78

Strategy Marketing System Education 78

Agility PR Solutions

JANUARY 6, 2025

Understanding competitor strategies is key to thriving in a competitive market. Why Competitor Keyword Analysis […] The post 6 steps for analyzing competitor keywords for better market understanding first appeared on Agility PR Solutions.

Marketing 110

Marketing Analysis Trends Strategy 110

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This means its stories often appear in numerous papers.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

MARCH 4, 2025

Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? As a public relations person, I do not understand the logic here. Its long overdue.

Marketing 118

Marketing Fashion Survey Education 118

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

Agility PR Solutions

APRIL 1, 2025

Market downturns put investor confidence at great risk of damage. Potent public relations strategies are companies’ best tools for rebuilding […] The post PR strategies to rebuild investor confidence after a market downturn first appeared on Agility PR Solutions.

Strategy 91

Strategy Marketing Financial Tools 91

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78