article thumbnail

Why Public Relations Is King During A Crisis

Onclusive

Marketing strategies are being altered and advertising budgets are being slashed. The role of public relations is to positively place a brand into news stories. Earned media, specifically, is already the most trusted form of marketing. The post Why Public Relations Is King During A Crisis appeared first on Onclusive.

Crisis 464
article thumbnail

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public.

Marketing 363
article thumbnail

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370
article thumbnail

How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203
article thumbnail

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

Publicity 334
article thumbnail

AI-Powered Tools: What Do Public Relations Pros Need to Know? | Business Wire Blog

Business Wire

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. With the influx of generative AI tools , what do public relations professionals need to know?

Tools 358