Sword and the Script
OCTOBER 29, 2024
The trade publications often focus their reporting on them. Campaigns sometimes become the foundation of marketing activity. click image for higher resolution) Build marketing and PR programs What’s a better approach? You can scale marketing in a natural way without stressing your team or sacrificing quality. The results?
PRSay
NOVEMBER 11, 2024
Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. As it turns out, what parents think — or hope — and what teens report actually doing don’t match up according to a new survey conducted by State Farm.
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Sword and the Script
NOVEMBER 19, 2024
Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.
Prowly
APRIL 11, 2025
Marketing: To align messaging, brand positioning, and ads. TRY PROWLY FREE FOR 7 DAYS What's the difference between brand reputation management and reputation marketing? ANALYZE BRAND REPUTATION WITH PROWLY How to do reputation reporting the right way What should you include in a reputation report?
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Sword and the Script
DECEMBER 31, 2024
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.
Sword and the Script
APRIL 15, 2025
Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions.
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