Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. This means they don’t use PR and comms and therefore don’t really understand the market. Do you need help with B2B tech marketing and PR?

Software 163

Software Marketing Leadership B2B 163

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. click any image for higher resolution) 1.

Software 137

Software Pitching System Analytics 137

PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. The Five Factors to Consider When Selecting Marketing Automation Software 1.

Software 77

Software Marketing Comparison Enterprise 77

Agility PR Solutions

OCTOBER 28, 2024

The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly.

Trends 94

Trends Marketing Software Consumer 94

Agility PR Solutions

APRIL 24, 2022

You’ll need to have a solid business strategy and exposure to the greatest online marketing […]. The post 5 productivity tools and software essential for digital marketers in 2022 appeared first on Agility PR Solutions.

Software 86

Software Tools Marketing Strategy 86

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. Sword and the Script Media can help with B2B marketing, PR and social media.

Software 84

Software Pitching Technology B2B 84

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Software 156

Software Communications Marketing Blogging 156

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Your marketing team will own the PR activities.”

Software 132

Software Pitching Analysis Community 132

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The best vendors in any market are continuously trying to improve the product first because that drives margins.

Software 81

Software Corporate Publicity Technology 81

Agility PR Solutions

OCTOBER 9, 2022

New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide.

Software 86

Software B2B Data Report 86

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 88

Software Print Tools SEO 88

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 98

Creativity B2B Examples Marketing 98

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 152

Software Tools Print Technology 152

Ronn Torossian

JUNE 26, 2020

To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on. That may have been a given, but Dixon also predicted the assassination of JFK.

Marketing 195

Marketing Software Analytics Company 195

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

B2B 148

B2B Marketing LinkedIn Video 148

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Another interesting number in the earning presentation is the total addressable market (TAM). TrueScope raised $6.2

Software 119

Software Case Study Advertising Advertising 119

David PR Group

JUNE 7, 2024

John David, a seasoned crisis communications expert with over 25 years of experience, recently joined the Software Spotlight podcast to share his invaluable insights on preparing for and effectively managing crises.

Crisis Communications 40

Crisis Communications Software Crisis Communications 40

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The post New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews appeared first on Agility PR Solutions.

Software 146

Software Study Enterprise Survey 146

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Does your media monitoring software do all of this? Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers?

Software 0

Software Comparison Media System 0

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 84

Software Media Relations Media Pitching 84

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Agility PR Solutions

APRIL 14, 2022

This article aims to highlight the advantages that certain software might provide to your […]. The post 3 types of software that help improve customer relations appeared first on Agility PR Solutions. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your business.

Software 78

Software Industry Marketing Publicity 78

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. Do you need help with B2B tech marketing and PR?

Software 122

Software Pitching Ethics Technology 122

Sword and the Script

OCTOBER 22, 2024

The company sells software that provides marketers with “intent data” and that’s where the data in this study comes from. million people have downloaded content created by marketers and tracked from registration to deal closure through the Netline platform. That’s according to a new study by Netline. Netline says 6.2

Study 123

Study B2B eBook Marketing 123

5W PR

DECEMBER 3, 2024

In the competitive landscape of SaaS (Software as a Service), customer retention is paramount to long-term success. Personalized marketing automation with the help of a SaaS digital marketing agency offers a powerful solution to enhance customer loyalty, satisfaction, and overall business growth.

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78

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

5W PR

NOVEMBER 8, 2024

Software-as-a-service (SaaS) businesses have experienced unprecedented growth in today’s digital age. However, success in the competitive SaaS landscape requires a well-crafted SaaS digital marketing agency. This knowledge will inform the marketing efforts and ensure the company delivers the right message to the right people.

Case Study 78

Case Study Marketing SEO eBook 78

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. AI input optimization could evolve into a marketing specialization in the same way SEO did.

Software 78

Software Company Pitching Training 78

Cision

MARCH 10, 2021

How to make the case for investing in better PR technology.

Software 227

Software Marketing Technology How To 227

Agility PR Solutions

AUGUST 11, 2022

The post How HR employee management software can improve your PR results appeared first on Agility PR Solutions. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. If […].

Software 78

Software Employee Resources Reputation 78

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Gartner says about one-third of the CMO budget goes to marketing technology. Here we go….

Software 101

Software Reddit Marketing Survey 101

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

NOVEMBER 18, 2024

In the competitive landscape of Software-as-a-Service (SaaS), customer retention is a critical metric for long-term success. It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Use customer data to identify products or services that align with customers’ needs and preferences.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Ronn Torossian

DECEMBER 2, 2019

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.

Marketing 195

Marketing Software Publicity Strategy 195

Agility PR Solutions

APRIL 15, 2024

You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business.

Tools 100

Tools Marketing Software Publicity 100