The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

Sword and the Script

NOVEMBER 12, 2024

I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective.

Marketing 200

Marketing Software Training B2B 200

Ronn Torossian

JANUARY 31, 2022

According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation.

Marketing 195

Marketing Survey Company Strategy 195

Ronn Torossian

FEBRUARY 7, 2022

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions. The post Scaling Personalization With Data in Marketing appeared first on. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 193

Media Relations Measurement Survey Marketing 193

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

Healthcare 117

Healthcare Survey Brand Branding 117

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 108

B2B Survey Marketing Measurement 108

Sword and the Script

JULY 30, 2024

In this particular survey, I suspect the findings have more to do with mass appeal and social proof. However, this survey suggests those who work in PR believe overall public opinion on social media is more persuasive. We can help with B2B marketing, PR and social media. We can help with B2B marketing, PR and social media.

Survey 132

Survey Social Media Consumer Media 132

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

Agility PR Solutions

JUNE 11, 2023

Surveys are a proven and cost-effective method of generating publicity based on that voice, yet many public relations professionals and marketers struggle with creating and maximizing coverage […] The post 10 tips for PR pros and marketers for writing powerful survey press releases appeared first on Agility PR Solutions.

Survey 113

Survey Writing Marketing Resources 113

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. The post How Can Small Businesses Prepare for the Recovery?

Small Business 205

Small Business Marketing Survey Crisis 205

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 179

Content Marketing B2B Marketing How To 179

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 137

B2B Survey Marketing Analysis 137

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 171

Social Media Trends Marketing Enterprise 171

Agility PR Solutions

JANUARY 31, 2023

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

Content Marketing 174

Content Marketing B2C Marketing B2B 174

Agility PR Solutions

APRIL 20, 2021

The 7th Annual Survey of Bloggers last August and September by Orbit Media reported […]. The post The reincarnation of blogs—and new opportunities for marketers appeared first on Agility PR Solutions. Blogging has been reincarnated and the pandemic deserves a lot of credit for it.

Blogging 183

Blogging Marketing Survey Report 183

Agility PR Solutions

JULY 26, 2021

New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 For its Gartner CMO Spend Survey, the firm surveyed 400 CMO and marketing leaders in North America, the UK, France and Germany from March 2021 through […].

Marketing 158

Marketing Survey Company Publicity 158

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Everyone can send an email.

Marketing 210

Marketing Apparel Data Software 210

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Analytics 182

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

B2B 137

B2B Survey Marketing B2C 137

PRSay

NOVEMBER 20, 2020

trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Hispanic market in both Spanish and English. Hispanic population is projected at 62.3

Marketing 183

Marketing Airlines Groups Community 183

Agility PR Solutions

AUGUST 18, 2024

Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research techniques)?

Survey 103

Survey Marketing Publicity 103

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The survey had three findings that stood out to me: 1.

Financial 141

Financial Marketing Survey B2B 141

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. click any image for higher resolution) 2.

Survey 122

Survey Social Media Brand Branding 122

ImPRessions - Crenshaw Communications

MAY 21, 2020

The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. Magid conducted a study of consumer responses to COVID-19 marketing by generation.

Brand 296

Brand Branding Advertising Advertising 296

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. The two businesses teamed up to field the survey for the third year in a row and polled 3,275 business executives around the world. Relationships?

Leadership 188

Leadership B2B Marketing Study 188

Agility PR Solutions

JANUARY 16, 2024

Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a new world in a more informed and activated society.

Survey 109

Survey Trends Employee Marketing 109

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

Marketing 134

Marketing Survey Study Comparison 134

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 125

Twitter Survey Journalism Social Media 125

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 158

B2B Leadership Marketing Software 158

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time. Recent B2B marketing video statistics. Image credit: Unsplash.

B2B 136

B2B Video Marketing Survey 136

Sword and the Script

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7%

B2B 138

B2B Survey Study Financial 138

Agility PR Solutions

SEPTEMBER 13, 2022

New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers.

Consumer 147

Consumer Marketing Software Survey 147

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. Why does this happen?

B2B 136

B2B Marketing eBook YouTube 136

Agility PR Solutions

OCTOBER 23, 2023

Customer feedback surveys are invaluable tools for businesses seeking to understand their customers’ experiences and preferences. However, to harness the full potential of these surveys, it’s crucial to follow best practices and utilize effective templates.

Survey 109

Survey Data Tools Brand 109