Awario

MARCH 11, 2021

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses

Survey 180

Survey Tools Marketing Mobile 180

Agility PR Solutions

AUGUST 18, 2024

Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research techniques)?

Survey 98

Survey Marketing Publicity 98

Agility PR Solutions

JUNE 11, 2023

Surveys are a proven and cost-effective method of generating publicity based on that voice, yet many public relations professionals and marketers struggle with creating and maximizing coverage […] The post 10 tips for PR pros and marketers for writing powerful survey press releases appeared first on Agility PR Solutions.

Survey 108

Survey Writing Marketing Resources 108

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. That’s my take on a survey by Typeset and Mantis Research. If sales and marketing are to align – it’s best to align around the customer.

Survey 114

Survey B2B Marketing Interviews 114

Sword and the Script

NOVEMBER 12, 2024

I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective.

Marketing 201

Marketing Software Training B2B 201

Sword and the Script

AUGUST 31, 2021

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. click image for higher resolution).

Survey 132

Survey Marketing Groups Measurement 132

5W PR

JANUARY 3, 2024

Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust. Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector.

Survey 78

Survey Consumer Branding Brand 78

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do?

Survey 149

Survey Marketing B2B Comparison 149

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 136

B2B Marketing Survey Analysis 136

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.)

Survey 98

Survey Trends Marketing Creativity 98

Sword and the Script

OCTOBER 22, 2024

The company sells software that provides marketers with “intent data” and that’s where the data in this study comes from. million people have downloaded content created by marketers and tracked from registration to deal closure through the Netline platform. That’s according to a new study by Netline. Netline says 6.2 Netline says 6.2

Study 122

Study B2B eBook Marketing 122

Agility PR Solutions

NOVEMBER 7, 2022

It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. New survey IDs marketers’ nightmares appeared first on Agility PR Solutions. The unrelenting demands for ROI, profits, and ongoing competition, capped with work-from-home ultimatums, are just a […].

Survey 78

Survey Marketing Brand Branding 78

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 189

Media Relations Measurement Survey Marketing 189

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. click any image for higher resolution) 2.

Survey 123

Survey Social Media Branding Brand 123

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

B2B 137

B2B Survey Marketing B2C 137

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks. Comms budgets are up.

Survey 129

Survey Communications Measurement Internal 129

Agility PR Solutions

JANUARY 16, 2024

Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a new world in a more informed and activated society.

Survey 103

Survey Trends Employee Marketing 103

Agility PR Solutions

MAY 12, 2021

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The combination […].

Survey 141

Survey Study Technology Data 141

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 179

Content Marketing B2B Marketing How To 179

Sword and the Script

JUNE 28, 2022

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. This is the type of survey you’d expect would get lots of coverage, but it didn’t.

Survey 91

Survey Study Web Construction 91

Agility PR Solutions

OCTOBER 23, 2023

Customer feedback surveys are invaluable tools for businesses seeking to understand their customers’ experiences and preferences. However, to harness the full potential of these surveys, it’s crucial to follow best practices and utilize effective templates.

Survey 103

Survey Data Tools Brand 103

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 136

Government Survey Ethics Media 136

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The survey had three findings that stood out to me: 1.

Financial 141

Financial Marketing Survey B2B 141

Ronn Torossian

JANUARY 31, 2022

According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation.

Marketing 195

Marketing Survey Company Strategy 195

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

Survey 95

Survey B2B Marketing Trade Shows 95

Ronn Torossian

FEBRUARY 7, 2022

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions. The post Scaling Personalization With Data in Marketing appeared first on. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 126

Twitter Survey Journalism Social Media 126

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

Marketing 134

Marketing Survey Study Comparison 134

Sword and the Script

SEPTEMBER 14, 2022

Perhaps not, according to a survey of “11,889 U.S.-based More than half (55%) of journalists surveyed “say that every side does not always deserve equal coverage in the news.”. “By The survey polled 9,388 Americans for their views ( methodology ). Survey says… appeared first on Sword and the Script.

Survey 94

Survey Communications Media Engineering 94

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 116

Survey Measurement Public Affairs Storytelling 116

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media.

Software 117

Software B2B Company Marketing 117

Sword and the Script

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7%

B2B 138

B2B Survey Study Financial 138

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 117

Survey Communications Ethics Measurement 117

Agility PR Solutions

APRIL 10, 2019

Link building is crucial for online growth, and new research from B2B research, rating and reviews platform GoodFirms reveals effective link-building strategies that can be a great help for busy marketers and entrepreneurs to increase their productivity, referral traffic, brand visibility, brand authority, influencer marketing and more.

Survey 80

Survey Strategy Marketing B2B 80

Ronn Torossian

JANUARY 9, 2020

Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. Learning and understanding how customers think, feel and behave are still key things marketers want to know in their all-important research. SO, WHAT’S THE PROBLEM?

Marketing 195

Marketing Survey Communications Agency 195