5W PR

MARCH 28, 2025

Financial technology companies face unique challenges when crises strike. The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months.

Financial 78

Financial Technology Leadership Reputation 78

Agility PR Solutions

DECEMBER 15, 2024

Buyers will scrutinize spending and marketers must direct budgets toward initiatives with strong KPIs that effectively engage prospects.

Technology 78

Technology Marketing Media Groups 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. As a PR team that serves high-growth technology clients, so do we.

Agency 353

Agency Communications Marketing Leadership 353

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies.

Technology 78

Technology Wireless Government Guidelines 78

Agility PR Solutions

DECEMBER 8, 2024

When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations.

Technology 96

Technology Brand Branding Strategy 96

Sword and the Script

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions.

Marketing 150

Marketing B2B Survey Comparison 150

5W PR

APRIL 10, 2025

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences.

Technology 78

Technology Communications Training Education 78

Ronn Torossian

JANUARY 25, 2025

Learn how technology transforms digital PR through data analytics, AI automation, social media strategy and influencer marketing to boost brand engagement The post The Role of Technology in Shaping Corporate Digital PR appeared first on.

Digital PR 195

Digital PR Technology Corporate Analytics 195

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Agility PR Solutions

DECEMBER 2, 2024

In an era dominated by mobile technology, effective app marketing is more critical than ever. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 101

Trends Marketing Mobile Technology 101

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

OCTOBER 24, 2024

The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos.

Strategy 106

Strategy Marketing Technology Data 106

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? Sure, it starts with great technology, of the proverbial disruptive variety. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Ronn Torossian

APRIL 18, 2025

Learn how blockchain marketing evolves in 2025, from challenges and strategies to ethical practices, as technology expands beyond crypto into mainstream business adoption The post Marketing Blockchain Well in 2025 appeared first on.

Marketing 195

Marketing Ethics Technology Strategy 195

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 98

LinkedIn Examples Brand Branding 98

5W PR

APRIL 19, 2025

Event marketing has entered a new era where artificial intelligence shapes how we plan, promote, and execute successful gatherings. AI technology now drives personalized experiences that attendees expect, provides real-time analytics that inform strategic decisions, and automates engagement through intelligent systems.

Marketing 78

Marketing System Analytics Conference 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

NOVEMBER 25, 2024

Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content.

Content Marketing 101

Content Marketing Publicity Marketing Technology 101

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

Agility PR Solutions

FEBRUARY 25, 2025

Digital marketing has revolutionized the way hospitality brands engage with consumers. From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.

Hotels 101

Hotels Marketing Travel Technology 101

Agility PR Solutions

JANUARY 29, 2025

From being a platform originally for short-form entertainment, TikTok has become a marketing giant for businesses. With billions of active users, this technology company ensures the highest reach and engagement potential.

Strategy 96

Strategy How To Marketing Technology 96

Agility PR Solutions

JANUARY 30, 2025

Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with their target audience.

Strategy 101

Strategy Marketing Technology Consumer 101

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. For example, HubSpot’s collaboration with marketing technology influencer Neil Patel demonstrated how technical expertise combined with authentic content creation can drive engagement and build trust.

Guidelines 78

Guidelines Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Agility PR Solutions

FEBRUARY 23, 2025

IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry.

Content Marketing 101

Content Marketing Brand Branding Marketing 101

Sword and the Script

SEPTEMBER 10, 2024

It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s an employer’s market right now.

B2B 179

B2B Software Ethics Leadership 179

Agility PR Solutions

OCTOBER 24, 2024

Cybersecurity PR and marketing is evolving to keep pace with the rapidly changing landscape of digital threats and technological advancements.

Trends 101

Trends Marketing Education Content Marketing 101

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

Agility PR Solutions

NOVEMBER 11, 2024

The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. At a […] The post Google’s SynthID: Why it’s a game-changer for marketing in the AI era appeared first on Agility PR Solutions.

Enterprise 91

Enterprise Marketing B2B Google 91

Ronn Torossian

DECEMBER 25, 2023

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base.

Strategy 195

Strategy B2C Marketing B2B 195

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations.

Marketing 78

Marketing System Data Analytics 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Advertising Advertising 434

5W PR

DECEMBER 5, 2024

Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. Personalizing the Guest Experience One of the most significant applications of AI in hospitality marketing is personalized customer experiences.

How To 78

How To Marketing Trends Data 78