ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Reputation 199

Flack's Revenge

AUGUST 9, 2016

Their efforts have propelled merely popular stories into through-the-roof viral successes. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Project Fortune Teller: Data Predict Viral Success.

Viral 120

Viral Data Web Trends 120

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. I’ve been pitching a product segment/series in my local television market for the past few months about great products that simplify things or solve problems. Check out Google Trends and see what people are talking about online.

Pitching 319

Pitching Television Media Social Media 319

Prowly

JUNE 4, 2020

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is.

Media Relations 221

Media Relations Viral Media Trends 221

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62

Viral Digital PR Pitching Data 62

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Strategy 370

Strategy Communications Reputation Measurement 370

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing.

Viral 73

Viral Marketing Real Estate Travel 73

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. One way to be a thought leader is to be first with a striking new concept or insight, like digital marketing guru Seth Godin, or the person I think of as his latter-day counterpart, Gary Vaynerchuk.

Leadership 398

Leadership B2B Community Viral 398

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Media 179

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Social media marketing has matured dramatically over the last 15 years. Same goes for the Holocaust.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. With the Onclusive platform, we are able to track the metrics that matter.

Measurement 396

Measurement Data Hotels Viral 396

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. But, recently, I’ve noticed a shift.

Viral 98

Viral Community Reddit Facebook 98

5W PR

OCTOBER 24, 2024

The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms. Trending Now: The Rise of Natural Beauty One key trend that dominated discussions was the rise of natural beauty. Tina Knowles and renowned makeup artist Pat McGrath.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Prowly

DECEMBER 9, 2024

With reviews, trailers, and sneak peeks, its tailored for entertainment enthusiasts who love being in the know about the hottest releases and pop culture trends. It appeals to well-informed readers who value thorough reporting and engaging multimedia content. #9

Pitching 104

Pitching Sports Financial Analysis 104

Prowly

DECEMBER 4, 2024

And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. You want to know how the launch is being perceived in social media and find ways to tie it in with the current online trends.

Data 104

Data Media Product Launch Analysis 104

Prowly

FEBRUARY 3, 2025

A strengthened brand identity, increased customer loyalty, market impact, and visible ROI. For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible.

Examples 104

Examples Branding Brand How To 104

HMA Public Relations

FEBRUARY 13, 2020

While you’re trying to balance your broom to stand on its own, check out the impact of these other viral trends. The post How can I improve my content marketing? Have you joined in on the #BroomstickChallenge yet? appeared first on HMA Public Relations.

Content Marketing 97

Content Marketing Viral Marketing Trends 97

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. Having a plan may seem counterintuitive when it comes to marketing in real time, but doing your research in advance is a must. RTM is no different.

Marketing 138

Marketing Conference Trends Viral 138

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse. So, what does plagiarism look like in today’s world?

Social Media 105

Social Media Ethics Trends Viral 105

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. To have their own post go viral, even land new business. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. McDonald’s wrong-time marketing?

Branding 160

Branding Brand Viral Crisis Management 160

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Branding Brand Viral 78

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Keep track of trends across various mediums with an all-in-one earned media platform. Priscilla Osorio.

Viral 70

Viral Radio Media Sports 70

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods.

How To 120

How To Marketing Viral Survey 120

Remote PR Jobs

MAY 30, 2024

You can also boost your creative juices by seeking inspiration from viral campaigns and staying up to date with industry trends. A skilled professional is proficient in conducting market, media, competitor, and audience research.

Communications 214

Communications Creativity Writing Product Launch 214

Cision

JUNE 29, 2017

The marketing department can be split into three types of media — paid, owned and earned. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. Too often, marketers present metrics that look good instead of metrics that matter.

Storytelling 0

Storytelling Data Communications Technology 0

Agility PR Solutions

APRIL 11, 2019

Goal-oriented, challenging and visually-captivating, the gaming industry is slated to be one of the next big marketing channels. The monumental success of games like Fortnite, Pokemon Go and even the virally-addictive Candy Crush, prove that the industry is ripe for communicators to take advantage.

Viral 114

Viral Marketing Industry Communications 114

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98