Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. This means that pitching must start with the right data and end with measurement. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. Click To Tweet 2.

Reddit 180

Reddit Software B2B Technology 180

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work? Is PR satisfied with their ability to measure effects?

Measurement 123

Measurement Communications Survey Web 123

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Broadcast outlets and publishers also report headwinds , though the views are mixed. But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. And public relations in particular simply doesn’t lend itself to sudden starts and stops.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Yet the business of public relations is thriving. PR is more measurable than ever. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Who Does PR Report Currently? Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 120

Report Publicity Survey B2B 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. Both are designed to apply marketing lead attribution techniques to media relations. PR tech mentions.

Pitching 90

Pitching Report Software Survey 90

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride.

Transportation 91

Transportation Meeting Report Media 91

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Reporting on established metrics isn’t enough today.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. According to the Cision State of the Media Report 59 percent of U.S. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. PR is more measurable than ever. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. To make sure that your messages are sent to verified email addresses, you’ll also need a curated media contact database. Look no further than Onclusive’s journalist relationship management tools.

Media 195

Media Pitching Tools Resources 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Think about what is important to your executive - and start there.

Publicity 208

Publicity How To Storytelling Construction 208

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Brand Reputation (60%).

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” The Cision report says the findings align with the 2017 Edelman Trust Barometer.

Report 72

Report Media Survey Pitching 72

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

The Hoyt Organization

APRIL 23, 2024

For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Victorious PR

JUNE 15, 2023

PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks. Engaging with the media through a well-defined PR strategy allows crypto projects to control their narrative and ensure accurate reporting.

Community 52

Community Education Leadership Guidelines 52

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. There, you will also find the associations reviewed, the methodology, the analysis structure, and the report’s premise.

Ethics 111

Ethics Industry Publicity Analysis 111

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. Reporters come and go and change beats far more quickly than ever before, making it difficult to get into a groove. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. How do they measure?

Reputation 60

Reputation Groups Exercises Energy 60

PR 20/20

AUGUST 18, 2015

She enjoys sharing tips on media monitoring and analysis, as well as PR measurement. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. Below is a guest post by Elizabeth Victor, a brand advisor for Isentia.

Reputation 40

Reputation Brand Branding Analysis 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Public Relations & Reputation Management: Keep track of what is being said about your company.

Media 52

Media Analytics Radio Google 52

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. As a third-party event planner, I focus on building goals around sustainability that are founded on the triple bottom line and using ESG reporting to support those efforts. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted.

Skype 149

Skype Interviews Viral B2B 149