Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This will also help you measure overall social engagement. Need help boosting your brand’s social presence?

B2B 118

B2B Social Media Company SMB 118

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Measurement 166

Measurement Strategy Media Analytics 166

Agility PR Solutions

AUGUST 19, 2024

Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience.

Measurement 120

Measurement How To SEO Social Media 120

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Media Software Analytics 397

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Stern + Associates

AUGUST 23, 2024

Provide Social Media or Content Training LinkedIn is an important platform for executives to establish their personal voice and connect with key audiences. Prioritize your strategy by identifying a few key growth objectives, such as specific markets with high potential or particular capabilities that will differentiate you.

Strategy 127

Strategy Training LinkedIn Resources 127

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Identify clear measures of success.

Social Media 62

Social Media Strategy Media Nonprofit 62

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Branding Brand Marketing 177

Business Wire

APRIL 17, 2024

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Just as important as email, social media, and advertising, is the press release.

How To 286

How To Advertising Advertising Measurement 286

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective? Is Earned Media Effective?

Measurement 223

Measurement Media Financial Technology 223

Brand24

NOVEMBER 19, 2018

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level!

Social Media 100

Social Media Measurement How To Media 100

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. More impactful metrics could be things like traffic driven to your website as a result of media coverage—accessible with PR Attribution , or sentiment of coverage, which can demonstrate the reputational impact of coverage.

Measurement 195

Measurement Data Reputation Storytelling 195

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Energy 397

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” And they need to be measured. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

PR in High Definition

AUGUST 28, 2024

While comms teams are in the thick of executing PR plans for the last two quarters of this year and driving results to meet annual KPIs, it’s easy to fall into the trap of not planning ahead and developing your PR strategy for next year. Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Effective local SEO content strategy is about more than just ticking boxes.

Local 97

Local SEO Strategy How To 97

5W PR

APRIL 5, 2021

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. Despite the optimism, that’s just the start of any strategy in leveraging the popularity of social media for B2B firms.

B2B 88

B2B Social Media Media LinkedIn 88

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement lets communicators speak the language of the boardroom. And some campaign-measurement tools are inexpensive or even free. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 125

LinkedIn Strategy Measurement Analytics 125

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. This guide will discuss some key healthcare public relations strategies.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. That’s because a content strategy is a living document that should often be tested, iterated, and updated.

Tools 70

Tools Measurement Strategy Analytics 70