Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. What are the best tools for measuring success on social media?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

JANUARY 30, 2025

The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Journalists have deadlines and PR teams need to work quickly and efficiently to meet them.

Agency 310

Agency Measurement Meeting Reputation 310

Cision

JANUARY 5, 2017

Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. A PR content strategy is a documented plan that identifies what content you’re creating, for which audience, to meet which objectives, and with what projected results. SMARTER goals. PESO tactics.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.”

B2B 179

B2B Software Ethics Leadership 179

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Onclusive

OCTOBER 22, 2020

RepTrak continuously measures and monitors clients’ reputation, ESG (Environmental, Social, & Governance), and brand metrics against competitors and industry to uncover reputational opportunities and risks. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

DECEMBER 22, 2017

What are best practices in PR & content marketing measurement? More specifically, when you set specific KPIs with the client and then create content designed to meet and exceed those KPIs, and that content in fact meets and exceeds those goals, you have succeeded!

Interviews 294

Interviews Strategy Content Marketing Advertising 294

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? Ensure consistency of message by coordinating website notices, customer and staff emails, employee calls with customers, and virtual meeting updates. Which operations can continue over the next six weeks? What do employees and customers need to know in the short term?

Employee 374

Employee Viral Small Business Travel 374

Deirdre Breakenridge

DECEMBER 30, 2014

Here are my five simple time tips to get focused and to help find time in the New Year: Don’t Meet, Unless It’s Important. Of course, if you need to have a meeting, then make sure you have a good agenda prepared ahead of time and distributed in advance. What you can do in an email, you should do in an email.

Social Media 325

Social Media Meeting Course Community 325

PRSay

DECEMBER 12, 2024

For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI. Skipping this step may mean feeling stuck without the tools or support to meet new challenges, holding you back from your full potential. Set clear goals.

Measurement 141

Measurement Resources Examples Conference 141

5W PR

MARCH 31, 2025

Creating Compliant PR Messaging Developing PR content that meets regulatory requirements starts with a thorough understanding of compliance standards. This partnership ensures that communications meet both marketing objectives and compliance requirements.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:30 am Client meeting. Time to log off.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:30 am Client meeting. Time to log off.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Measuring and reporting on metrics that matter. Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. One way to do that is to use smart technology to help you out. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Authentic Comms | Adam Driver | April 2020. Adam Driver. What’s your proposition? Strategic, pragmatic, authentic communication. What’s your why?

Agency 161

Agency Meeting Retail Energy 161

Cision

AUGUST 1, 2015

Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. Engagement Per Post. Follower Growth Rate.

Instagram 120

Instagram Measurement How To Analytics 120

5W PR

FEBRUARY 26, 2025

PR teams should ensure all materials meet these requirements: Alt text for images Closed captions for videos Screen reader compatibility Clear typography and contrast Mobile responsiveness Measuring Impact and ROI Accessibility initiatives require clear metrics to demonstrate business value.

Industry 78

Industry Nonprofit Guidelines Community 78

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

5W PR

MARCH 29, 2025

Measuring Impact Across Channels Contemporary casino PR demands sophisticated measurement across physical and digital touchpoints. Success requires highlighting authentic experiences while meeting modern guests where they spend their time – online.

Hotels 78

Hotels How To Instagram Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Agility PR Solutions

JULY 15, 2021

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of interactions with your company.

Measurement 199

Measurement Meeting Company Marketing 199

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR PR teams are moving toward tracking the innate value of PR – not just in meeting KPIs,” she says. One example?

Trends 333

Trends Industry Government Data 333

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

JUNE 29, 2016

This almost accidental inclusion of measurement (“Oh yeah, we probably should measure this thing that’s going live tomorrow.”) is detrimental not only to the accurate measurement of the work, but also the finessing of the communications before they go out the door. How do you envision the future of PR measurement?

Analytics 215

Analytics Measurement Big Data Data 215

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Meeting 199