5W PR

APRIL 12, 2025

Six Flags White Water in Georgia introduced an AR-enabled mobile app that allows visitors to preview attractions through their smartphones. Mobile apps with integrated payment systems have shown significant impact on guest spending patterns. Mobile app data provides valuable insights into guest behavior and preferences.

Trends 78

Trends Strategy Publicity System 78

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. How does that influence what you cover?

Mobile 120

Mobile Print Trends Twitter 120

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. What's your highlight of the Socially Mobile programme? What's your highlight of the Socially Mobile programme?

Mobile 116

Mobile Meeting Course Ethics 116

Agility PR Solutions

FEBRUARY 2, 2020

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

Mobile 78

Mobile Measurement Marketing Survey 78

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Cision

OCTOBER 5, 2016

When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately). Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Branding Brand 319

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. And more than 60 percent of this news consumption is done on mobile devices. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY? ONLINE NEWSROOM.

Measurement 100

Measurement Analytics Social Media Google 100

Cision

MAY 11, 2015

Fortunately, Google has a free tool called Google Tag Manager that can give you more granular data from your web properties (note that Tag Manager also has a mobile SDK, although I focus on the web application). Using out-of-date measurement techniques? Want Shonali’s advice for doing PR measurement better?

Measurement 120

Measurement Tools Analytics Google 120

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

MARCH 29, 2025

Mobile apps now serve as vital bridges between online and offline experiences. Measuring Impact Across Channels Contemporary casino PR demands sophisticated measurement across physical and digital touchpoints. The promotion combined social media contests, virtual property tours, and exclusive in-person events.

Hotels 78

Hotels How To Instagram Measurement 78

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Responding to Public Criticism When addressing public concerns, brands must strike a balance between accountability and measured response.

Reputation 78

Reputation Branding Brand Crisis 78

5W PR

FEBRUARY 26, 2025

PR teams should ensure all materials meet these requirements: Alt text for images Closed captions for videos Screen reader compatibility Clear typography and contrast Mobile responsiveness Measuring Impact and ROI Accessibility initiatives require clear metrics to demonstrate business value.

Industry 78

Industry Nonprofit Guidelines Community 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates more and more to mobile devices. PR is more measurable than ever. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

JANUARY 31, 2020

This aligns with the mobile journey, highlighting times when people have more time to discover, consider and share. . Now that we’ve provided some benchmarks to measure against and some timing parameters to attempt to hit, it might be helpful to understand some other ways to optimize your releases for maximum impact.

Social Media 322

Social Media Study Mobile Report 322

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. How do you measure a company’s digital corporate reputation? On Thursday, May 24th at 12:00 p.m.

Corporate 56

Corporate Reputation Community Resources 56

5W PR

FEBRUARY 12, 2025

Measuring Impact and Success Data collection and analysis become more sophisticated in hybrid settings. Start small, measure carefully, and adjust based on data and feedback. Many organizations now conduct full technical rehearsals with small test audiences to identify and resolve potential issues.

Conference 78

Conference System Measurement Energy 78

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

NOVEMBER 27, 2024

Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate. Measuring and Analyzing To measure the effectiveness of the overall marketing efforts, track key metrics such as website traffic, social media engagement, and customer satisfaction.

How To 78

How To Marketing Hotels Local 78

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Tip #4: Measure success with numbers.

Energy 190

Energy Mobile Community Measurement 190

5W PR

JANUARY 12, 2025

In-app advertising has emerged as a pivotal strategy for mobile app developers to generate revenue. The Landscape of In-App Advertising Several popular in-app advertising formats are employed to monetize mobile apps. The Landscape of In-App Advertising Several popular in-app advertising formats are employed to monetize mobile apps.

Advertising 78

Advertising Advertising Ethics Mobile 78

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

Cision

FEBRUARY 21, 2017

Note that while there are a lot of very cool mobile apps for photo manipulation, the ability to process high-resolution images is the key criteria for these tools (though I do throw one in at the end for good measure). Has a mobile app optimized for tablets. Final images can be saved in JPG, PNG, or PDF formats. Conclusion.

How To 240

How To YouTube Software Creativity 240

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

NOVEMBER 22, 2017

Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them.

How To 284

How To Instagram Mobile Video 284

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

5W PR

MARCH 25, 2025

Research shows 76% of people who search for fitness studios on mobile devices visit a location within 24 hours. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Focus 80% on delivering value through educational content and community updates.

Strategy 78

Strategy Marketing Local SEO 78

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Wadds Inc.

MARCH 9, 2025

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 94

Publicity Leadership LinkedIn Report 94

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Here are some suggestions.

Measurement 90

Measurement Analytics Comparison Advertising 90

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

But take note, IC (and IT) managers: it’s imperative that the technology be optimized for mobile operating systems. According to the 2018 State of the Sector on Internal Communication report, 67% of employers plan to up the usage of mobile apps in the next year. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

Onclusive

DECEMBER 19, 2019

At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. That is why they hire managers, directors and analysts and pay for control systems to measure performance. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233