Cision

JUNE 29, 2016

This almost accidental inclusion of measurement (“Oh yeah, we probably should measure this thing that’s going live tomorrow.”) is detrimental not only to the accurate measurement of the work, but also the finessing of the communications before they go out the door. How do you envision the future of PR measurement?

Analytics 215

Analytics Measurement Big Data Data 215

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. Traditional media like newspapers, magazines, radio, and television can sometimes be useful. This includes website traffic, which measures the number of visitors to the game’s website.

Video 78

Video How To Marketing Television 78

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PRSay

OCTOBER 16, 2024

Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results. Many editors resisted the change at the time, insisting that “we’ve been doing it this way for 100 years.”

Technology 109

Technology Trends Banking Newspapers 109

ImPRessions - Crenshaw Communications

JULY 10, 2023

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. It can also make our work better and time spent more efficient.

Technology 266

Technology Television Web Social Media 266

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states.

Examples 104

Examples How To Product Launch Print 104

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. My first exposure to Burrelles was as a fairly new account executive.

Print 158

Print Newspapers Google B2B 158

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. At first, I labeled our new measurement practice, the “ Master of the Metrics.” I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education International 250

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. But we can’t afford to lose reputation – even a shred of reputation.” And probably in 15 minute or less.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Prowly

JUNE 26, 2023

A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts. A media mention is the use of a brand name or keyword that you’re tracking.

How To 104

How To Media Newspapers Print 104

Stephen Waddington

OCTOBER 5, 2018

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135

Agency Web Print Newspapers 135

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. Since 2013, the majority of Americans now support legalizing marijuana.

Company 120

Company Newspapers Transportation Measurement 120

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Each one is measured by different metrics and tools, requires different research, and responds to different forms and styles of outreach.

How To 153

How To Media Nonprofit Newspapers 153

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 13, 2016

Getting your brand’s name in a newspaper doesn’t cut it anymore. Measurement. “As With the right measurement tool , you can report on the success of your communication and pinpoint what’s working and what’s not. Influencer marketing. There is no more silver bullet,” says Heidi. Images via Pixabay: 1 , 2 , 3.

Communications 120

Communications Measurement Newspapers Software 120

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times.

Data 78

Data Newspapers Analytics Measurement 78

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. Clients are willing to pay for impactful measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform. She is a sought-after speaker and author of How to Measure Social Media. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Cision

FEBRUARY 17, 2016

So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’ .” “The way that news is coming to us is aggregated in real-time, customized to us. And it’s because of all of these voices that really resonate.

Marketing 120

Marketing Newspapers Mobile Local 120

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019.

SEO 119

SEO Software Resources Newspapers 119

5W PR

JULY 11, 2018

Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. Measuring a publicity stunt’s success depends on the initial goal. If the point is to raise money then you measure how close you came to the predicted amount in nickels and dimes.

Measurement 149

Measurement Education Social Media Film 149

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

JULY 11, 2017

Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 7 Measurement. Accordingly, the shift towards online and mobile is consistently overestimated by practitioners.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

APRIL 2, 2024

Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Users can track and share media mentions on the go.

Reddit 183

Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JANUARY 8, 2019

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. PR Measurement: A Pulse Check on How Communicators Show Value. 115) “Advertising.”.

Employee 154

Employee Print Writing Survey 154

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? My daily newspaper of choice is… the Wall Street Journal. While we excel at traditional areas of corporate communication, the most exciting part is the ability to effect real change in business practices and help guide firms from all sectors and life stages in a new age of communication.

Reputation 120

Reputation Newspapers Journalism Instagram 120

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120