PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. This is the great debate in PR: how do we measure what we do and prove its value? Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform. She is a sought-after speaker and author of How to Measure Social Media. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 136) “Tell stories to radio and TV reporters so they understand what we do.”.

Employee 154

Employee Print Writing Survey 154

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. Did numbers jump after a trade publication article, but not after a newspaper op-ed? Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Maxim Behar

JANUARY 29, 2025

Therefore, they rely on traditional mediatelevision, newspapers, and radio to convey their messages. There should have been in-depth research presenting the pros and cons, measuring public perception, and ensuring that key messages were understood.

Government 59

Government Radio Newspapers Communications 59

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. Theoretically, you can buy a newspaper or a television channel and influence it.

Social Media 64

Social Media Newspapers Television Radio 64

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Cision

JANUARY 19, 2017

How do you measure that success? You shouldn’t only be pitching to traditional media like TV and newspapers but also leveraging non-traditional platforms to reach consumers like podcasts, blogs and social media. What is your secret to media relations success? How does social media and analytics drive your PR strategy?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

Beyond PR

MARCH 22, 2018

Just measure it in inches.” Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Got my first newspaper job at age 28 in Lansing, Illinois, and from there went to The Times of Hammond (Indiana), The Chicago Sun-Times and The Chicago Tribune.

Meeting 98

Meeting Media Print Enterprise 98

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. We shouldn’t be. We can’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

JANUARY 28, 2024

Maxim Behar: Good morning to Radio Focus! First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide. He is also a person with exceptionally broad cultural knowledge.

Radio 59

Radio Ethics How To Writing 59

Prohibition

AUGUST 28, 2024

Typically, these newswires have established relationships with thousands of media contacts worldwide, spanning newspapers, magazines, television stations, radio stations, and online publications. Don’t underestimate the power of a well-distributed press release – it could be the key to unlocking your brand’s full potential.

Tools 62

Tools B2C SEO Television 62

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Radio Analytics Google 52

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. SORT OF.

SEO 120

SEO Engineering Content Marketing Google 120

Waxing UnLyrical

MAY 27, 2011

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. radio station, national Metromix listing, etc. If you are not local, tell me how you think we can work together? What is your ability to scale? We take pride in that.

Brand 76

Brand Branding Local Interviews 76

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. The private newspapers are affiliated with certain groups, so they are pro certain things.

Ethics 86

Ethics Radio Sports Facebook 86

Maxim Behar

OCTOBER 19, 2022

Of course, radio stations have direct lives all the time to be able to engage their listeners. Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Host: What does it mean for television to involve its viewers?

Television 52

Television Wireless Advertising Advertising 52

Wadds Inc.

AUGUST 8, 2024

When I started out, public relations practice was an intellectual challenge, with time and creativity spent on effective ways to get your campaign into newspapers, radio or TV, and the payoff being access to a huge audience if you did. Claire is both a Chartered PR and a Chartered Marketer.

Publicity 52

Publicity Comparison Internal International 52

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. In other words, every profession has its measure publicly. Maxim: 30 years ago. Winston Churchill himself had been a journalist. That's Churchill's message.

Newspapers 59

Newspapers Travel Course Meeting 59

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? What is an Op-Ed ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Maxim Behar

JANUARY 11, 2024

Yeah but don't we do it on the radio too, there is no future of the internet". I keep thinking that for example if television was a revolution compared to the printing press and the newspaper because it gave so many people the ability to see the same thing in real time and learn about it visually. Very interesting points of view.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent.

Publicity 82

Publicity Small Business Advertising Advertising 82

Maxim Behar

JUNE 12, 2024

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. In the "24 Hours" newspaper, I talked about how we went to the Pamporovo ski resort near Smolyan on the first day, and people recognized him.

Ethics 69

Ethics Social Media Travel Writing 69

Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? SEO and Digital PR Impact Most of the respondents to our State of Digital PR survey told us they have trouble measuring the impact of digital PR.

Digital PR 62

Digital PR Pitching Study Google 62

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. Secondly, we have media that can be measured for the first time in history. At the beginning of our business, some clients were happy that news about their product was published in a newspaper and asked how many people read it. Newspapers and radios, too.

Newspapers 59

Newspapers Social Media System Writing 59

Waxing UnLyrical

JULY 8, 2011

I realize the irony of writing that last sentence on the blog of the maven of SM measurement. Just like radio ads. Just like newspaper ads. The word media did indeed (mess) everything up as far as understanding social media is concerned. ROI in this sphere is incredibly hard to put a number on for some businesses.

Social Media 72

Social Media Media Radio Newspapers 72

PR Conversations

APRIL 8, 2015

Press and radio publicity. Radio, direct mail and personal letters are considered as part of advertising. Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. Advertising, including direct mail. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

APRIL 8, 2015

Press and radio publicity. Radio, direct mail and personal letters are considered as part of advertising. Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. Advertising, including direct mail. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Maxim Behar

JULY 9, 2023

Maxim Behar was one of the founders of the newspaper “Standard” in the early years of free press in the country. Televisions, yours, national, radios. We need to be ready to be able to take measures and counter disasters that may happen to us. And so it happens, I was near a house which had its roof blown up by a rocket.

Communications 52

Communications Policies System Government 52