The Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Meritus Media Inc., Meritus Media Inc.

Social Media 140

Social Media Strategy Pinterest Media 140

Prowly

FEBRUARY 20, 2025

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Communication channels If you're selling furniture, Pinterest should be open in one tab at all times while LinkedIn may not be the best place to catch your target audience. RUN ALL YOUR PR FROM ONE PLACE 4. Media mentions and sentiment analysis.

Writing 104

Writing Communications How To International 104

Stuart Bruce

MARCH 14, 2018

On a minor technology point I’m astounded that just 2% are using Pinterest (half of the number using Google+!) Pinterest drives traffic to your blog. The real issue is strategy and measurement. There is also the issue of conflating ROI (return on investment) with intelligent and relevant measurement and evaluation.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. The #measurePR transcript from Oct.

Pinterest 85

Pinterest Measurement Community Analysis 85

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? As a result, we aren’t often privy to their thinking, including their rationale for Facebook or their plans for Pinterest. What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JANUARY 28, 2016

The white paper provides a six-step guide for communicators to revamp their social strategies and shows why social listening and measurement need to be a part of it. To understand your social strategy’s impact, you need to set specific, measurable goals. Let the social media experts take the lead, but use everyone’s input as a guide.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. The integration of paid, social and earned is also a driver. #5

Publicity 122

Publicity Marketing Healthcare Television 122

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Cision

JUNE 6, 2017

They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun. Most of these people are only famous because of their content.

Marketing 239

Marketing Television Handbook Web 239

Polaris

JANUARY 9, 2015

This myth isn’t just about Twitter—it can apply to any social media platform: Facebook, Pinterest, LinkedIn, Instagram, you name it. What goals do you recommend for measuring success? Social Media Myth #2: Social media is not measurable. Social media is definitely measurable. Who uses this social media platform and how?

Social Media 100

Social Media Media Pinterest Measurement 100

Cision

APRIL 11, 2016

28 percent use Pinterest. Facebook is an extreme example of this because it is the largest social network by many measures, and you pay to reach all of your fans and to target non-fans by extraordinarily precise criteria. 23 percent of online adults use Twitter. 26 percent use Instagram. 28 percent use LinkedIn.

Pinterest 120

Pinterest Facebook Twitter Resources 120

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Influencers.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Influencers.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Influencers.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Cision

JUNE 22, 2015

Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. Pinterest was gaining a lot of momentum by integrating with Facebook and was about to raise $37 million dollars in VC funding to Instagram’s $7 million. percent (60 times Facebook’s engagement rate of.07

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. And when people talk, you can take action. Now get out there.

Case Study 87

Case Study Social Media Study Pinterest 87

Stuart Bruce

OCTOBER 6, 2016

The biggest in-house platform losers are Pinterest and Google+, with a drop of 14% and 11% in usage respectively over the past year. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. banner advertising, SEO etc) (73%) than traditional PR activities (65%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Flack's Revenge

MARCH 21, 2018

This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. What you want is an active audience, not a passive one that may be viewing and not taking anything in, which is why we principally have this focus on engagement data.

Data 136

Data Pinterest Facebook Viral 136

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Pinterest says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. ( Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. The Old New Media ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

MARCH 30, 2015

Just because somebody wrote a piece doesn’t mean that their headline couldn’t improved, or that their photos are optimized for Pinterest or Facebook or Instagram. Measure your content curation. Marketer Heidi Cohen says that 40 percent of content curators don’t measure the effectiveness of their curation.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

FEBRUARY 3, 2016

Brands can generate revenue, measure success, collect customer behavior and follow competitors closely. No, Pinterest. Definitely Pinterest. As a marketer and consumer, I find myself searching for companies on Facebook, journalists on Twitter and brands on Instagram before I even begin to think to use Google. Wait, Instagram.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Pinterest: This platform is all about the imagery. Next week we delve into measuring the effectiveness of your efforts. Write for the Platform. Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

The Proactive Report

APRIL 1, 2015

And if you don’t have a goal in mind, you’ll never be able to measure ROI. Moms read different content and respond differently when they’re on Twitter than they do on Facebook or Pinterest. The “throw spaghetti against the wall” approach is not effective. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. How To: Measure Success For a Product Launch. Guest Post by Elise Perkins. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

MaccaPR

APRIL 2, 2015

Be Seen on Pinterest. If you haven’t already, it’s time to claim a place for your brand on Pinterest. Nearly all pinners (98 percent, according to Peg Fitzpatrick) have tried something new that they saw on Pinterest. I often heard repeated during the conference that Pinterest is the new Google. ," according to Smith.

Social Media 48

Social Media Pinterest Marketing Media 48

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Pinterest is revolutionizing employee well-being with innovative initiatives. The very structure of many workplaces can exacerbate mental health issues.

Employee 97

Employee Pinterest Resources System 97

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Rock the Status Quo

JANUARY 13, 2015

I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In Once strategy has been determined, your goals are specific MEASURABLE activities to help you accomplish your strategy. Check out Facebook, Instagram and Pinterest first.

Social Media 100

Social Media Media Facebook Pinterest 100

Rock the Status Quo

FEBRUARY 9, 2015

How can you measure success of the long-form posts? You can also measure the number of clickthroughs to your website using the area of Google Analytics that shows referral link traffic – just be sure to include that link at the end of every the article, along with a disclaimer (if required by the company).

Corporate 100

Corporate Leadership Branding Brand 100

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. If it’s a male customer in his late twenties or early thirties, you won’t find him on Pinterest, that’s for sure.

Social Media 120

Social Media Media Instagram Advertising 120

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Barokas

DECEMBER 5, 2019

From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Your plan should clearly state how you measure success and what data is needed as part of that measurement process.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

AUGUST 26, 2015

Only 13% of ‘online’ adult males use #Pinterest. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! pic.twitter.com/UyR4Y1oSff.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

MARCH 2, 2023

PF Chang’s gets attention with copycat recipes The Asian fusion restaurant has inspired fans of its food to recreate its recipes at home, and several of the top articles were food blogs that reflected this, which gained attention on Pinterest. There were 542 articles that mentioned PF Chang’s since January, with just 8.8k

Pinterest 78

Pinterest Comparison Local Instagram 78

NewsWhip

OCTOBER 1, 2021

There are a number of ways to measure this of course, but one of those is measuring the amount of earned media a show gets, and how the public engages with that coverage. . The recipe was also shared on Pinterest and received 2k pins. . The most engaged TV show on Disney+ .

Pinterest 78

Pinterest Measurement Facebook Analytics 78

Waxing UnLyrical

JUNE 21, 2013

If you are a regular here at #WUL, you’ll know that I created the hashtag #measurePR and founded and curate a chat of the same name, focused on PR (and social media) measurement. Obviously you can also use Twitter for PR by integrating photo-sharing via Instagram, tweeting out Pins from Pinterest, etc.

Twitter 104

Twitter How To Pinterest Tools 104

wiredPRworks

APRIL 3, 2017

Pinterest Social Media News April 2017. Pinterest is Powering Visual Search for Samsung Galaxy. Pinterest Offers Propel Ed Program for Advertisers. A new program will make it even easier to advertise, thanks to one-on-one support from Pinterest ad experts. Rethinking Pinterest as a Catalog. More via AdWeek.

Social Media 49

Social Media Pinterest Media Instagram 49