Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical.

Brand 145

Brand Branding Reddit Pitching 145

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. So, says Propel, which provides PR software. Is that good?

Report 104

Report Publicity Marketing Pitching 104

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. However, I learned a lot about reporters and pitching in that capacity. Measurement templates. Reddit data.

Reddit 173

Reddit Software B2B Technology 173

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 4) Publish: multi-option distribution and publishing. 9) PR tech assessment.

Software 112

Software Tools Publicity System 112

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. Building a software company, particularly when you come from a services environment, is an uphill battle. Reporters get pitched – a lot. Of course, the inverse is true too.

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. PR software provider Vuelio commissioned the survey.

B2B 104

B2B Survey Pitching Software 104

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Relationship building takes time. How do you know what’s working? Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? If there’s one frustration every PR pro faces at one point or another.

Software 68

Software Tools Pitching Media Relations 68

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 166

Technology Publicity Software Pitching 166

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. This concept has been fundamental to software development for years. Success is measured in how much teams improve collaboration and optimize their speed. The team measures which ideas resonate with the target audience and present the results to the client.

Software 60

Software Measurement Infographics Meeting 60

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. 47: Zach Cutler Co-founder and CEO at Propel.

Blogging 132

Blogging Software Google Content Marketing 132

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. It’s clear that the lack of technology, data, and measurement has prevented earned media from living up to its full potential.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities.

Resources 195

Resources Technology Data Measurement 195

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Set measurable goals and start tracking right away. Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next.

eBook 137

eBook Product Launch Software Internal 137

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Report Measurement 96

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” c) What makes a great pitch?

Media Relations 145

Media Relations Media Print Software 145

Sword and the Script

AUGUST 17, 2021

Journalists respond to just 3.27% of pitches. million PR pitches sent through their software over the last 12 months and produced some interesting statistics. About one in three (35%) of reporters open a pitch within the first minute after it was sent. A majority 82% open a pitch within the first four hours.

Creativity 94

Creativity Study Ethics Publicity 94

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 99

SEO Software Resources Newspapers 99

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 113

B2B Marketing Survey Software 113

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 104

Media SEO Analytics Analysis 104

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

PR in High Definition

OCTOBER 22, 2018

Meanwhile, many PRs are still arguing that our impact is harder to measure and prove. There are a vast number of ways to effectively measure PR impact and bring together meaningful information and data to create a compelling argument in favour of PR to show its value. All you need to do is P-R-E-P ! P – Prepare.

Measurement 48

Measurement Data Report Reputation 48

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 189

Writing Communications Marketing B2B 189

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

MAY 3, 2016

You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not. Want more suggested PR measurement factors? Branded Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

Burrelles Fresh Ideas

JULY 25, 2023

For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Customer relation management software can help track customer interactions and how they will likely respond to different decisions. Which tools are leading to the most conversions?

Tools 75

Tools System How To Software 75

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Remote PR Jobs

SEPTEMBER 25, 2023

Sometimes they look like a thoughtless copy-paste job from a generic talk or pitch. Here’s another opening line that focuses on a specific pain: Measuring the value of a platform on your organization can be difficult, and communicating it can be even more so. Was your submission aligned with the conference or track?

Conference 100

Conference Writing How To Real Estate 100