Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Presspage

MARCH 18, 2025

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. Nail your subject line Your pitch lives or dies in the inbox.

Examples 78

Examples Pitching Writing How To 78

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Onclusive is an invaluable tool to help you become a better PR person. Sara Eberle.

How To 396

How To Measurement Writing Data 396

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

5W PR

FEBRUARY 9, 2025

By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives.

Strategy 78

Strategy Case Study Pitching Measurement 78

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Any tool that helps you stay organized is one worth investing time to set up.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist. The $ pitches are no-brainers. Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Clear objectives eliminate ambiguity, keeping you focused and making your accomplishments easier to measure and share.

Measurement 141

Measurement Resources Examples Conference 141

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Feel free to start a free trial to get an understanding of the tool. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

DECEMBER 11, 2024

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). Prowly is one such tool, offering a 7-day free trial so you can experience it for yourself. Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors.

Print 104

Print Analysis SEO Tools 104

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. Creating a Unified Content Strategy A unified content strategy starts with clear objectives that align with overall business goals.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

OCTOBER 22, 2024

Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience. Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. Cutting the clutter in terms of the content you pitch and publish is a quick way to work more efficiently and prove to the C-suite that you’re focusing on what works and doing less of what doesn’t.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Look no further than Onclusive’s journalist relationship management tools. Look no further than Onclusive’s journalist relationship management tools. To grab journalist attention, you need the data that sheds the light on what they care about.

Media 195

Media Pitching Tools Resources 195

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. It's a great tool for competitive brand assessment, as looking at this chart tells you a lot about your competitors' strategies. Enhance brand equity?

Analysis 104

Analysis Brand Branding How To 104

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 137

Tools Publicity SEO Measurement 137

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. TRY PROWLY FOR 7 DAYS FREE What is brand recognition?

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. They should be able to deploy any of the communications tools at their disposal to get results. It offers solid strategy and alignment.

Agency 322

Agency Creativity Strategy Communications 322

Prowly

FEBRUARY 13, 2025

A reputation management platform is a powerful tool designed to give you a leg up. What is reputation management software A reputation management platform is a tool that will help you maintain and enhance your online presence. Threats of not using a reputation management tool What may happen if you ignore online feedback?

Software 104

Software Reputation Examples How To 104

Cision

NOVEMBER 28, 2017

With companies like Cision implementing new impact models and analytics tools to demonstrate hard ROI on earned media, and show where those conversions are taking place, earned media has earned a spot at the main table with paid and owned — and looks to be the future. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245