Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Prowly

DECEMBER 11, 2024

Print and broadcast monitoring Traditional media are not dead. Consider the difference between a mention on Vogue 's website versus being featured in its iconic print magazine. With comprehensive print and broadcast (TV, radio, etc.) With comprehensive print and broadcast (TV, radio, etc.)

Print 104

Print Analysis SEO Tools 104

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Research methodology. Publication reputation and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.

Trends 124

Trends SEO Leadership Print 124

Prowly

DECEMBER 17, 2024

Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support. As opposed to Prowly PR software, reviews say it doesn't have advanced data analytics, no media monitoring, and lacks tools to build reports that can be shared with clients.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 11, 2018

What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. PR measures up. How did we do?

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Know the reporter and outlet . Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. If there are some commonalities between the reporter and the executive, it never hurts to reference them to break the ice. Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. It’s efficient to run various tests and get nice visuals to best represent PR success, so my reports are more polished.

Real Estate 195

Real Estate Media Analytics Enterprise 195

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc).

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Prowly

JANUARY 14, 2025

In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. 37% of participants of the PR Trends 2025 survey believe that data-based strategies will yield more measurable outcomes in 2025. Heres how the new Prowly features speed up the PR workflow.

Pitching 104

Pitching Data Analytics Writing 104

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. With Prowly, you can do just that : monitor your campaigns and report on them in real-time. Post-campaign analysis is equally important.

Examples 104

Examples How To Product Launch Print 104

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. But how Can PR Claim the Traffic?

Measurement 120

Measurement Analytics Google Trends 120

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. Start off by only measuring what matters.

Storytelling 95

Storytelling Measurement Ethics Web 95

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Print publications. The same can be done for measuring internal communications’ effectiveness.

Internal 189

Internal International Data Communications 189

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 178

Media Relations Media Print Software 178

Prowly

FEBRUARY 20, 2025

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet. PR : $5,000 for press release distribution and media outreach.

Writing 104

Writing Communications How To International 104

Prowly

APRIL 2, 2025

TRY OUT PROWLY MONITORING AND REPORTS FOR FREE What should a media briefing email contain? How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. Product managers need to measure the success of this release. TEST PROWLYS MONITORING DIGESTS FOR FREE 3.

Examples 104

Examples Automotive Media Print 104

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. Eventually you’ll have a monitoring and reporting system that works for your organization—and doesn’t get mired in too much data. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. The top crisis management tools let you generate reports quickly (because you won't have time for pretty formats during a crisis) and help you track how your response is working. Especially good if you need white-label reporting options.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. That number now stands at a 8%.

Report 85

Report Analysis Financial Reputation 85

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. This is the great debate in PR: how do we measure what we do and prove its value? Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice.

Enterprise 227

Enterprise Agency Radio Fashion 227

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology. Key Findings.

Financial 108

Financial Industry Report Insurance 108

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The most effective measurement tool is often a post-event survey sent to attendees to determine satisfaction with a number of different elements including the venue, time of day, and speakers or entertainment. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

Pitching 185

Pitching Survey Video Examples 185

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Only 4% report budgets exceeding $20,000/month. Digital PR Growth 1.

Digital PR 71

Digital PR Brand Branding SEO 71

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward.

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

Reddit 183

Reddit Software B2B Technology 183

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120