ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Everything is measurable and measured. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media.

Report 203

Report Energy Print Measurement 203

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

Social Media 97

Social Media Media Print Television 97

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Measurement in PR requires that you can track the media and the public’s interaction with your brand.

Measurement 222

Measurement System Data Analysis 222

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

APRIL 21, 2020

As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. Ashley Manz, APR, is the senior social media manager at Panasonic North America. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. So it seems 50% of PR pros are not measuring, but in all reality they should be. No kidding!

Storytelling 95

Storytelling Measurement Ethics Web 95

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

SEPTEMBER 13, 2017

Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral. Conclude by Measuring Your Initial Success  . business cards. one sheets.

Corporate 270

Corporate Branding Brand Guidelines 270

Cision

AUGUST 9, 2017

Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. But historically, communicators have struggled to measure the business impact of their campaigns. That is, until now. Tracking codes, retargeting, heat maps — the list goes on.

Communications 185

Communications How To Media Measurement 185

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Here is what you should pay special attention to: Social media monitoring In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark.

Print 104

Print Analysis SEO Tools 104

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Study their social media to get a feel for personal opinions on issues, followers, and interests. Be it a print, digital or broadcast interview , PR pros should explain that an interview is a conversation between two people – something which is engaging and relaxed, yet professional and informative.

Interviews 268

Interviews Media Construction Report 268

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) How can brands keep up?

Communications 253

Communications Data Local Survey 253

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. We made a start at reflecting this by adding new material in the past few months as the book went to print. There’s a series of perennial issues in public relations. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Influencer content and measurement goals .

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

MAY 12, 2022

The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast). The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888.

Print 123

Print Newspapers Google B2B 123

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Cision

MAY 4, 2015

Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Cision Social Edition provides solutions for: Social Engagement. Social Media Integration. Integrate real-time social monitoring into enterprise applications. Social Media Listening.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Prowly

DECEMBER 6, 2024

Enter media impressions and reach two crucial metrics that provide clarity and insight into your PR campaign. Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. To show it in an example, lets answer two questions: What is reach in social media ?

Media 104

Media Measurement SEO Instagram 104

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The most effective measurement tool is often a post-event survey sent to attendees to determine satisfaction with a number of different elements including the venue, time of day, and speakers or entertainment. Plan a traditional and digital media outreach. The importance of a strategic media outreach plan cannot be stressed enough.

Pitching 185

Pitching Survey Video Print 185

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

5W PR

AUGUST 1, 2019

Even so, measuring PR is hardly an exact science. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year. The post Can You Measure PR? Countless firms, PR pros, and math gurus have created countless models, spreadsheets and estimates. appeared first on 5W PR.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 173

Reddit Software B2B Technology 173

Cision

JUNE 27, 2015

Data drives PR measurement. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Want tips on how to prepare for a social media crisis? Don’t keep accomplishments locked up behind the scenes after a crisis hits.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Cision

MARCH 21, 2016

Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences.

Trends 120

Trends Media Mobile Print 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 146

Media Relations Media Print Software 146