Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. System1 assigns ads a score from 0 to 5.9

Sports 86

Sports Television Advertising Advertising 86

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 145

Media Relations Media Print Software 145

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face?

Television 120

Television Crisis Crisis Management Fashion 120

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. The post Will Television Follow Newspapers’ Fate? We take nothing for granted.” CBS Inc. .”

Television 28

Television Newspapers Conference Retail 28

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. About Critical Mention.

Television 60

Television Radio Analytics Government 60

Maxim Behar

NOVEMBER 23, 2020

Online media is also the reason why the newspapers in their print life are slowly leaving, but not because the journalism in them is bad, not because journalists cannot write, but simply if they have to appear in these large circulations, a newspaper will cost at least 20 roars and only units will be able to afford it. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. Respect people’s time! Offer something that is relevant and valuable! Don’t Freak Out.

Social Media 96

Social Media Media Print Television 96

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion.

Strategy 93

Strategy Publicity Comparison Social Media 93

Beyond PR

MARCH 22, 2018

Just measure it in inches.” A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Broadcast – television and radio. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Beyond PR

MARCH 1, 2018

There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Just like any other form of media, you really need to understand you audience, know the type of content that they want, deliver it and then be able to measure it in some way.”.

Advertising 100

Advertising Advertising Television Radio 100

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. As with any marketing activities, continually measure the impact these tactics have on your online and offline success. Track what works – and what doesn’t.

Social Media 120

Social Media Marketing Media Study 120

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. While this could create a much safer world, the IoT is also creating more opportunities for hackers to exploit potential vulnerabilities. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears.

Social Media 60

Social Media Media Television Radio 60

Maxim Behar

JULY 4, 2024

Secondly, we have media that can be measured for the first time in history. Back then, there was no method to measure how popular an article or news article was in the newspaper. . – you can get a complete picture of the users at any time. I say media because even traditional, outdated media like television have websites.

Newspapers 59

Newspapers Social Media System Writing 59

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To

Report 40

Report Media Television Radio 40

Buzzstream

SEPTEMBER 27, 2024

They print business cards. In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness. A good rule of thumb is: if they need to interview you on television (which can happen), would you appear credible? Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. Generally our eyes and ears are focused on traditional media (print, radio, television). Ironic, I know. Anyway…).

Crisis Communications 68

Crisis Communications Web Print Crisis 68

Maxim Behar

JANUARY 11, 2024

I keep thinking that for example if television was a revolution compared to the printing press and the newspaper because it gave so many people the ability to see the same thing in real time and learn about it visually. The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types.

Strategy 40

Strategy Media Radio How To 40

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print]. Back in the day, the number of media impressions served as the standard barometer for success.

Video 28

Video Print Television Journalism 28

Waxing UnLyrical

MAY 4, 2016

Irreverent humor has its place in many parts of our society – backyard barbecues, comedy clubs, people you may follow on Twitter, and late night television shows. You may see a measurable uptick in open rates, engagement and customer satisfaction. Is your type or brand of humor universal? A former U.S. Connect with him on Twitter.

Marketing 40

Marketing B2C B2B Social Media 40

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. Ah, advertising metrics. What about PR? If your PR program is working, everyone knows it. I doubt it. Blog postings?).

Training 46

Training Groups Customer Service Television 46

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. If you’re thinking, forget Intrado, who is West? What do they do? Where did they come from?

Marketing 63

Marketing Pitching Corporate Technology 63

Bad Pitch Blog

FEBRUARY 20, 2007

They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price. Business Review and American Executive on the print side. 2) Multiple Ways to Make Money: Some, but not all of the print opportunities require actual payment. Some call them pay-for-play media.

Media 45

Media Print Pitching Television 45