Cision

JUNE 27, 2015

Data drives PR measurement. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Click here for our latest white paper today! Don’t keep accomplishments locked up behind the scenes after a crisis hits.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs?

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 96

Case Study B2B Study Marketing 96

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Get our free white paper! In other words, TV ads only ran when people were most apt to buy stuff. ”

Social Media 120

Social Media Facebook Print Twitter 120

Bad Pitch Blog

AUGUST 18, 2011

A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). What was the white paper about? To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. White Noise Paper.

Print 42

Print Marketing Guidelines Wikipedia 42

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 63

B2B Report Marketing Survey 63

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been. A former U.S.

Survey 80

Survey Industry Communications Corporate 80

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To Representation of Brand Message. “On

Report 40

Report Media Television Radio 40

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

MARCH 2, 2017

Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. Other top posts: “ Think Like a Performance Marketer: 8 Tops to Better Measure and Optimize Your Content ”. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. A show about communicating with clients, prospects and employees – in person, in print and online. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. They have larger networks and more social media followers than most of us.

Healthcare 120

Healthcare Pharmaceuticals Branding Brand 120