The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! Facebook overhauls its privacy setting. For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload.

Social Media 118

Social Media Trends Media YouTube 118

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. One of ours is ad tech.

Retail 170

Retail Brand Branding Advertising 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

MAY 4, 2018

Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. Talk to everyone.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. I was working for a small DC-based tech agency that had ridden the dot-com trend. It’s worth noting that Apple and Meta have a bitter history over privacy concerns. Prompts for PR.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

MARCH 19, 2014

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. Eric noted that the biggest risks of social media monitoring are: intrusion of privacy, invasion of privacy, and the potential to use social media for job applicant screening.

Privacy 93

Privacy Training Social Media Media Training 93

Stuart Bruce

OCTOBER 30, 2014

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. We can use it to measure and evaluate our success. And that’s another trend for the good.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

JUNE 11, 2019

I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns. Insurance industry innovations. Enter pay-per-mile insurance.

Insurance 143

Insurance Insurance Sports Telecommunications 143

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. What trends or challenges will affect your customers? When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Define and prioritize your audiences. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

SEPTEMBER 28, 2021

The findings remind me of a trend I’ve seen in other technology sectors. 31% said a lack of security and privacy features, and. The survey found, if the ideal marketing tools were in place, the following measures would improve significantly: 49% said overall marketing effectiveness. 38% said budget. Expected benefits of martech.

Survey 115

Survey Software Technology Tools 115

NewsWhip

OCTOBER 9, 2024

The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. They could open up NewsWhip and see trends, build smarter media lists, and give their clients precision advice about emerging crises or issues.

Viral 78

Viral Privacy Ethics Technology 78

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

NewsWhip

AUGUST 22, 2024

An FMCG brand could measure its own brand alongside plastic waste and inflation. Larger companies may also track political events like boycotts, strikes, elections, and maybe even public interest trends. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect.

Measurement 78

Measurement Data Privacy Product Launch 78

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Adherence to privacy regulations.”. Pressure on measurement.

Communications 149

Communications Crisis International Internal 149

5W PR

OCTOBER 18, 2018

We spoke with 5W’s B2B Tech team to get their takes on the event, and trends in the evolving digital advertising ecosystem. This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. What trends did you see come out of AWNY this year?

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Cision

SEPTEMBER 19, 2016

Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook. Get started by downloading The 9-Step Guide to Measuring Social ROI. Accurately measure the ROI of your social efforts. Google Hangouts / Skype. Report success to stakeholders and influence decision making.

Skype 120

Skype Facebook Customer Service Google 120

5W PR

FEBRUARY 22, 2024

Combat misinformation, protect privacy, and engage in respectful discourse. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data. Social media influencers shape online trends and build dedicated communities.

Media 78

Media YouTube Transportation eBook 78

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. These measures are critical for minimizing harm and preserving trust. Defense tech and ethics The ethical complexities surrounding autonomous weapons, drone warfare, and data privacy demand proactive communication from defense tech companies.

Industry 78

Industry Publicity Ethics Privacy 78

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The company also updated its privacy policies that will allow for the collection of biometric data and employment history, among other information.

Instagram 62

Instagram Social Media Privacy B2C 62

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. This plan brings vision, intention and qualitative and quantitative measures to track our progress. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge.

Privacy 60

Privacy Mobile Ethics Conference 60

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics.

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics.

Analytics 78

Analytics Data Ethics Privacy 78

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives.

Tools 52

Tools Report Energy Case Study 52

PRSay

APRIL 18, 2016

It is a fast growing trend – ad blocking grew globally by 41% last year. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. It is estimated that publishers have lost $22 billion in 2015 because of Ad blocking.

Ethics 60

Ethics Web Advertising Advertising 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. It’s not the only study to point to this trend. Meanwhile, 84 percent say A.I. means nothing without the creative to support it.”.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

JANUARY 14, 2020

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 3) Data privacy seems to be a marquee issue for the association.

Marketing 81

Marketing Data Wireless Industry 81

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Leaders must invest in crisis preparation, develop clear response protocols, and regularly update their strategies based on emerging industry trends and new communication channels.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. next year, down from 6.4% estimated in June.

Marketing 213

Marketing Content Marketing Data Social Media 213