Measurement Product Launch Software 
Onclusive
MAY 24, 2017
In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. Why share it with you?
Prowly
FEBRUARY 3, 2025
Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.
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Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.
Prowly
JANUARY 31, 2025
Measure campaign effectiveness? Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. Turn insights into actions PR software like Prowly isn't just a monitoring tool it's your command center for both brand analysis and action.
Waxing UnLyrical
OCTOBER 12, 2016
Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. So, I bought the course software and set myself up for straight-to-stardom success. First, we had to understand what we were measuring. I know, I know.
Contently - Strategy
DECEMBER 29, 2022
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
Contently - Strategy
APRIL 28, 2022
People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Measure your content downloads and views to see what types work best.
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