ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Prowly

FEBRUARY 20, 2025

It could be to increase awareness, launch a new product or service, improve internal communication, increase the Net Promoter Score of your existing customers, increase customer engagement, resolve a crisis successfully with a press release, or something entirely different. Tools : Google Analytics for website traffic.

Writing 104

Writing Communications How To Internal 104

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. you can monitor the web and social media with Prowly's media monitoring tools. #8 The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. It's a great tool for competitive brand assessment, as looking at this chart tells you a lot about your competitors' strategies. Enhance brand equity?

Analysis 104

Analysis Branding Brand How To 104

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. TRY PROWLY FOR 7 DAYS FREE What is brand recognition?

Branding 104

Branding Brand How To Measurement 104

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. What occasions call for different types of press releases?

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Branding Brand 186

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. It is a great tool for strategic planning and decision-making.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Prowly

FEBRUARY 28, 2025

With tools like Prowly, you can easily create brand advocates and find opportunities for strong brand advocacy programs. It strengthens employee advocacy as employees who act as brand advocates can amplify internal PR campaigns, such as new product launches or corporate milestones, by sharing them on professional platforms like LinkedIn.

Branding 104

Branding Brand Employee Case Study 104

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. How To: Measure Success For a Product Launch. Guest Post by Elise Perkins. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. There are many PESTLE analysis templates available online. Analyze the data you’ve collected. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. That’s not a good idea. How do you execute the media exclusive? The media strategy should be clear to all involved.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 139

eBook Product Launch Software Internal 139

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Media Lists and LinkedIn. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. While a startup may elect to limit its scope to core media outreach activities, most comprehensive programs will use all the best implements in the PR tool box to support thought leadership, analyst relations, research, and other tactics.

Writing 136

Writing How To Pitching Privacy 136

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. For instance, H&M used influencers and polling tools to target their millennial consumers, find out their preferences and collect feedback for the designs.

Media 100

Media Print Radio Consumer 100

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry. Be Prepared. Conclusion.

Crisis 120

Crisis System Product Launch Reputation 120

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Determining how to position a product or service in the market to differentiate it from competitors. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

Marketing 78

Marketing Engineering Product Launch Reputation 78

5W PR

JULY 16, 2024

In this dynamic environment, influencer marketing has become a powerful tool for brands to connect with their target audience. Why influencer marketing needs PR Influencer marketing leverages the credibility of social media personalities to promote brands or products.

Publicity 78

Publicity Product Launch Advertising Advertising 78

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. How is public relations measured?

Interviews 113

Interviews Publicity Technology Social Media 113

NewsWhip

AUGUST 22, 2024

This framework is fast becoming an essential tool for communications professionals dealing with polarizing issues. An FMCG brand could measure its own brand alongside plastic waste and inflation. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect.

Measurement 78

Measurement Data Privacy Product Launch 78

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. What occasions call for different types of press releases?

Writing 78

Writing How To Product Launch Crisis 78

5W PR

APRIL 8, 2024

By promoting tools for budgeting, tracking expenses, setting financial goals, and debt management, they show a sincere desire to empower consumers. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. More often than not, a mix of tools will be the best answer – so now is a great time to try different combinations. What does it tell you about your strategies?

Analytics 50

Analytics Measurement Training Software 50

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Tough to measure success here without seeing Target’s analytics. Experimenting with (brand) new tools. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Prohibition

AUGUST 22, 2023

Email marketing for retail success Email marketing remains one of the most effective tools for driving sales in the retail industry. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store.

Retail 62

Retail Marketing Measurement Product Launch 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Solo PR Pro

NOVEMBER 6, 2018

You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. This includes staffing changes, product launches, expansions, partnerships and more. Before you can set up metrics, you will need to understand how your client will measure success.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

SEPTEMBER 3, 2019

1) Israeli vendor builds CRM tool for PR. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. of individuals exposed to earned media.

Analytics 82

Analytics Report Technology Pitching 82