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Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Just consider the ways technology has already benefited PR.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249
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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. Users can now view and analyze global television and radio coverage., Broadcast monitoring.

Software 207
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. . ” About Podchaser.

Analytics 126