This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.
For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.
It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively.
It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively.
Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?
If they don’t, their brands and reputations (and hence businesses) will take a beating. They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. I completely disagree. Who Should Judge Truth?
There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. PR measurement evangelist Mark Weiner passed in December. However, these are exceptions. In remembrance.
When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. Practical applications 1 Explore community-driven platforms Sometimes, putting more energy into places like Reddit, Discord, or even LinkedIn can yield great results. Were all human, after all.
You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Like you see this on Reddit all the time where like people are being too promotional, right? I mean, I remember, and I can tell you this: I remember when I was with Siege, we had fake Reddit accounts, right?
So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.
the importance of online reputation management. the importance of measurability. Though Facebook and Twitter have seen some decline in recent years, the vacuum has been replaced by new social media giants like Snapchat, LinkedIn, and Reddit. These trends included: the importance of influencers. thought leadership. contributors.
Your sender reputation score is too low – landing you in spam Use Googles Postmaster Tools to see your spam score. Never go to Reddit to buy links Somehow, people are still pushing spammy link farm sites and link networks as a way to get links on Reddit. Yet, the Reddit post immediately received multiple requests.
But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. You can then drill down into each shared post to identify users who have shared content.
But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. You can then drill down into each shared post to identify users who have shared content.
Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. I remember on Reddit, I commented on some, it was like the link building thread and somebody was talking about.
Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.
The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.
It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach. It gives rise to a significant bias.
Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.
You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. I measure my productivity and outputs in many different ways. No, there was no shining light moment for me.
Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.
Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.
They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily. Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. It’s time to show results and initiate efforts that measurably move the needle.
We grow businesses by helping them generate positive media coverage, monitor mentions to manage brand reputation and analyze the impact of PR on business outcomes. In 2011, the Muck Rack software platform was born, offering journalist profiles and a media database that gained a reputation for being the most accurate in the industry.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content