Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.

Measurement 40

Measurement Analytics Data Reddit 40

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Social media is a way the panelists stay tuned into what’s trending with today’s readers.

Reddit 160

Reddit Media Analytics Trends 160

Sword and the Script

OCTOBER 1, 2024

Prowly partnered with TVEyes to broadcast media monitoring solutions. TVEyes is a white-label partner to several media monitoring tools to cover broadcast monitoring. Muck Rack said it acquired Keyhole for social media monitoring. Gobble-gobble. The two companies first partnered up in December 2023. Mind the gap.

Publicity 123

Publicity Software Google Reddit 123

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

NewsWhip

MAY 16, 2024

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends.

Reddit 78

Reddit Instagram Data LinkedIn 78

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. A brand that engages its customers through social media is the best.

Branding 62

Branding Brand Social Media Reddit 62

NewsWhip

OCTOBER 26, 2021

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

DECEMBER 5, 2023

The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Muck Rack partnered with Keyhole , which enables Muck Rack customers to add social media monitoring capabilities by Keyhole to their Muck Rack subscription. Startup Handraise raises $6.3 million in seed funding. More gen AI.

Software 129

Software Technology Reddit B2B 129

Flack's Revenge

FEBRUARY 16, 2017

They can and should take measures to combat fake news. For all the grousing that it is too hard a problem to solve, check out these articles: Media in the Age of Algorithms. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. Who Should Judge Truth?

Reddit 168

Reddit Government Google System 168

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 127

B2B Company Survey Enterprise 127

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Other interesting statistics: Social media is material.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? Should the Public Relations Report to the CEO or CMO? What is PR? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

Resources 115

Resources Publicity Reddit Interviews 115

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 4: Analysis remains a key attribute missing in social media marketer’s tool chest.

Report 76

Report Analysis Video Instagram 76

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. Choosing how to distribute social media campaigns | 22:59-23:51. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends.

Trends 78

Trends Branding Brand Reddit 78

Presspage

AUGUST 15, 2017

the importance of measurability. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change.

Technology 115

Technology Big Data Video Data 115

Cision

OCTOBER 12, 2015

This is consistent with my experience and is probably one of the worst kept secrets about social media. I mention all social channels to suggest that lack of social proof on the lower barrier-to-entry platform could perhaps influence whether readers would share another platform such as Facebook, Google Plus, Reddit, et cetera.

Twitter 120

Twitter Measurement Reddit Data 120

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 156

Tools Media Software Analysis 156

Contently - Strategy

SEPTEMBER 27, 2023

This search feature allows users to tap into unfiltered opinions from platforms like Twitter, Reddit, Quora, and YouTube, transcending mere search results to reveal genuine insights. Measure engagement, conversion rates, and other relevant metrics to assess the impact of your efforts and make data-driven adjustments.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Read more: PR Measurement: A Pulse Check on How Communicators Show Value. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. It’s a compliment that’s likely to draw fire too because, as critics might respond, “Putting marshmallows in ice cream is disgusting.”.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

APRIL 3, 2018

The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap. It also monitors Reddit content but classifies the site, perhaps fittingly, as a forum.

Media 63

Media System Tools Google 63

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 5, 2020

It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. Native social listening using the search tools on social media platforms themselves is an alternative but arduous process. It gives rise to a significant bias.

Google 124

Google Reddit Comparison Engineering 124

Buzzstream

MARCH 21, 2024

Media lists can get outdated in just a few months, sometimes weeks! Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit.

Construction 62

Construction How To Media Google 62

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Play with the timing of your posts to see if it makes a difference.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. Why was it innovative?

Reddit 120

Reddit Social Media Comparison Pitching 120