Cision

JULY 7, 2016

It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. Measuring sentiment alone won’t tell you how your brand is progressing. Benchmark for success.

Measurement 174

Measurement Branding Brand Analysis 174

The Proactive Report

MAY 1, 2017

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. A workbook to help you figure out what to measure.

Course 100

Course Measurement Analytics Google 100

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

Reputation 78

Reputation Measurement Branding Brand 78

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

Prowly

NOVEMBER 21, 2017

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

Analytics 149

Analytics Google Measurement Data 149

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. References are even spilling into the mainstream media. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

The Proactive Report

AUGUST 18, 2015

If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. How to tell which content and referring sites send visitors that convert. Register for the Course.

Course 100

Course Measurement Analytics Google 100

The Resolution Blog

MARCH 8, 2019

But, despite it being a big no-no, it has been a struggle to shake it off completely simply because we haven’t found another way to measure the monetary value of coverage. Now we find ourselves in a bind. How do we show the value our coverage is getting? But cost per clicks is for ads, isn’t it? It’s not for editorial, surely?! …

Measurement 120

Measurement Advertising Advertising Google 120

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. Let’s take the latest New Balance campaign.

Measurement 120

Measurement Analytics Google Trends 120

Cision

FEBRUARY 23, 2016

Without benchmarks to reference and goals to meet, most brands aren’t using social to its full potential. Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” Here are three ways measuring social ROI will have a positive impact on your brand: 1. Measuring social’s impact is not a one-and-done deal.

Measurement 120

Measurement Customer Service Meeting Data 120

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 83

Content Marketing Measurement Marketing SEO 83

Cision

AUGUST 1, 2015

Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. With social media analytics , you’ll quickly discover what needs improvement.

Instagram 120

Instagram Measurement How To Analytics 120

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison System 52

Sword and the Script

MARCH 26, 2024

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” The business model in B2B tech means sales owns the customer relationship – and they aren’t always so willing to spend a reference-call-chip on thought leadership.

Leadership 126

Leadership B2B Study Survey 126

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

NOVEMBER 5, 2024

Muck Rack pitches a “hit score” in latest release Muck Rack published a roundup-style release with features aimed at PR measurement. The company isn’t just pitching it as a measurement tool, but also a tool for decision support. Among the list was a “PR Hit Score.” Let’s talk.

Software 132

Software Wikipedia B2B Pitching 132

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Energy 397

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Stern + Associates

JULY 3, 2024

In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest. That’s a good thing to do if you’re in media relations in 2024 as well.

Media Relations 127

Media Relations Media Product Launch Leadership 127

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 108

B2B Survey Marketing Measurement 108

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 66

B2B Measurement Blogging Community 66

Sword and the Script

OCTOBER 25, 2016

That’s usually true, but it doesn’t provide a long view or historical reference. 5 Categories of PR Metrics Pros Should Measure. Does your agency know how to measure results? From web analytics to surveys – we know how to measure, iterate and improve. These metrics are usually geared towards campaigns or initiatives.

Measurement 60

Measurement Marketing Web System 60

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Remind them to reference their expertise . It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. The above are some measures that PR folks can take to ensure they get the most out of these opportunities, with the hopes of being asked back in the future.

Interviews 280

Interviews Policies Course Training 280

Waxing UnLyrical

OCTOBER 17, 2019

For many PR professionals, Referral traffic is the main website metric they use to measure PR success because it works the most like traffic from advertising or organic search. If you have Conversion Goals setup in Google Analytics, you will also see how many conversions occurred from each referring site. BOOM, bottom-line metrics!

Measurement 71

Measurement Analytics Google Advertising 71

Wadds Inc.

MARCH 29, 2024

She explores how robust measurement and evaluation can help this function prove its value to the bottom line. While not an academic read, it touches on useful theory, deploying a breadth of references, including renowned internal communications theorists such as Dr Kevin Ruck. Claire is both a Chartered PR and a Chartered Marketer.

International 116

International Internal Strategy Communications 116

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. What does that really entail, though?

Training 370

Training Media Training Crisis Communications Reputation 370

The Resolution Blog

JANUARY 29, 2019

But how do you know what term refers to what metric? Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. are measured when an element?—?usually

Web 120

Web Analytics Measurement Mobile 120

Sword and the Script

NOVEMBER 19, 2024

The report calls the top quartile “winning marketers” and refers to the rest as “laggards.” The report says winning marketing teams are “3 times more likely to be fully integrated” by a measure of 39% for winning marketers versus 12% for the laggards.

Study 91

Study Branding Brand Marketing 91

5W PR

OCTOBER 1, 2024

Internal Branding Internal branding refers to aligning employees with the company’s mission, vision, and values. Tracking PR metrics, such as media mentions and social media engagement, to measure the effectiveness of efforts.  Actively participating in social media conversations to build brand awareness and foster community. Developing

Branding 88

Branding Brand Crisis Management Crisis Communications 88