5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Getting to ROI through business impact measurement. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales.

Software 176

Software Measurement B2B Training 176

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

Cision

SEPTEMBER 12, 2017

The Outsell report shows that 87 to 96 percent of large firms value a wide assortment of earned media tactics. Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Armed with this information, marketers can continue to build on that measured success.

Measurement 223

Measurement Media Financial Technology 223

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#. 00:01:27-7#.

Measurement 109

Measurement Video Technology Enterprise 109

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. How to Implement Cross-Channel Reporting. The Benefits of PR Measurement Across Channels. And since the solutions are focused on the marketing domain, they provide more out-of-the-box capabilities than generic BI/data warehouse technology.

Measurement 198

Measurement System Data Technology 198

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Onclusive maintains the largest media database in the world.

Analytics 312

Analytics Media Measurement Mobile 312

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156

Software Wikipedia B2B Pitching 156

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Cision is the major technology player that backs up earned media instead of paid and owned. Three Ways LiveRamp Benefits Cision Clients.

Measurement 185

Measurement Media Data System 185

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. That builds trust.

B2B 179

B2B Software Ethics Leadership 179

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Find tools and technologies that support your efforts. Until now….

Leadership 285

Leadership Technology Measurement Tools 285

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

APRIL 5, 2019

Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. PR measurement best practices using Power of Voice.

Communications 57

Communications Financial Measurement Crisis 57

5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. times more likely to report increased lead quality. Platform Selection and Management Choosing the right technology platform supports program success.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

How To 396

How To Measurement Writing Data 396

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:00 am I study a report on a client competitor that shows three media mentions for the month.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:00 am I study a report on a client competitor that shows three media mentions for the month.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. The Martech-UGC Connection: Tools That Drive Results PR teams need the right technology stack to effectively collect, manage, and distribute user-generated content.

System 88

System Tools Policies Measurement 88