Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

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Measurement Strategy Software Analytics 272

Presspage

DECEMBER 23, 2024

Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Choosing PR software that offers comprehensive reporting dashboards will allow for a clear, real-time overview of your media performance, audience engagement, and content impactall in one place.

Software 78

Software Trends SEO Tools 78

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Getting to ROI through business impact measurement. quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Brand Branding Analytics 104

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 151

Software B2B Company Marketing 151

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. PR professionals now have access to sophisticated software and metrics that can demonstrate the real impact of their campaigns on business objectives.

Measurement 78

Measurement Tools Analysis Analytics 78

Prowly

FEBRUARY 13, 2025

Because actually measuring it isnt as obvious as it seems. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Brand Branding 104

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.

Measurement 199

Measurement Marketing Content Marketing Software 199

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Measuring the value of an award, however, can be difficult. Gauge the success of your media relations program using media monitoring software. Becoming a thought leader takes time and a targeted strategy.

Measurement 222

Measurement Leadership Pitching Software 222

Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

Case Study 370

Case Study Strategy Analytics Software 370

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

Measurement 168

Measurement Data Survey Software 168

Cision

MAY 27, 2016

Yet, many brands don’t know how to measure their social ROI. Is your measurement strategy missing the mark? Is your measurement strategy missing the mark? You aren’t setting measureable goals. The first step in social measurement is determining what your overall goals are. They need to be specific and quantifiable.

Measurement 168

Measurement Software Tools Analytics 168

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Cision

MAY 17, 2016

In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system. Here are three tips to help your brand set itself up for measurement success.

Measurement 168

Measurement Strategy System Enterprise 168

Cision

MAY 16, 2016

So what should your brand include in its measurement strategy ? With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. If your answer is “I don’t know,” you’re missing out on major opportunities to earn new followers and gain more coverage.

Measurement 159

Measurement Brand Branding Pitching 159

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. Why share it with you?

Measurement 150

Measurement Analytics Product Launch Data 150

Prowly

DECEMBER 10, 2024

Dedicated PR software tools like Prowly make it easy to find Twitter mentions, set up real-time alerts, and analyze them later so that you get the full overview of what you're dealing with. if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below.

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Twitter Software Tools Social Media 104

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. Image credit: Pixabay.

Software 149

Software Case Study Advertising Advertising 149

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 137

Measurement B2B Google Financial 137

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? As opposed to Prowly PR software, reviews say it doesn't have advanced data analytics, no media monitoring, and lacks tools to build reports that can be shared with clients. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 142

Measurement Communications Survey Web 142

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Click here!

Measurement 120

Measurement Software Nonprofit Analytics 120

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117

Internal International Measurement Corporate 117

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Engineering 186

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? “ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Is it easy to use? How much does it cost?

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Software Analytics Customer Service Comparison 199

Onclusive

MARCH 21, 2018

Analyzing content is more important than ever throughout the storytelling cycle: utilizing AI-driven tools like AirPR’s software to identify trends and measure true business impact of your content marketing efforts is paramount to your success and truly achieving converged media measurement.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Prowly

MARCH 12, 2025

From then on, it's just like any other media monitoring software : You create a query for your brand, keyword, competitor, or whatever else. Or, you can use media monitoring software that detects the sentiment for you. Challenges in print monitoring Is print tracking software the right choice for you? Let's break it down.

Print 104

Print Strategy How To Newspapers 104