Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Prowly

MARCH 4, 2025

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.

Trends 104

Trends Reddit Pitching Data 104

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Instagram prioritizes visual storytelling through both feed posts and Stories.

Social Media 109

Social Media Brand Branding Crisis Management 109

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. Data-driven storytelling is particularly effective for Martech PR.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Quality data has made better PR monitoring and measurement possible. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. A version of this article appeared on Forbes. .

Trends 150

Trends Publicity Data-Driven PR Government 150

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. Businesses now use data analytics to measure campaign impact. Evoke emotions such as excitement, hope, or empowerment through storytelling.

Technology 127

Technology Trends Company Storytelling 127

Cision

MAY 9, 2015

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, what, when, where and why. And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. The other half involves measuring to prove ROI. But where to begin?

Measurement 120

Measurement Storytelling Google Conference 120

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

PR for Anyone

APRIL 2, 2025

While others may have focused on intricate plating or the latest trends in cuisine, Carla stayed true to herself, infusing each dish with her heart and passion for cooking. Through her vibrant personality and genuine approach to food, Carla proved that success wasnt solely measured by accolades or awards.

Industry 130

Industry Storytelling Education Television 130

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

FEBRUARY 7, 2025

Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling. The platform rewards authenticity, creativity, and quick adaptation to trends. Videos that teach something new, spark emotion, or tap into cultural moments tend to perform best.

Viral 78

Viral Brand Branding Airlines 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Public Relations Society of America (PRSA) International Conference. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling.

Software 207

Software Analysis Comparison Trends 207

5W PR

FEBRUARY 23, 2025

TikTok excels at reaching Gen Z audiences, while Instagram offers broader demographic reach and strong visual storytelling capabilities. Data shows that brands that actively measure and adjust their social media strategies see 23% higher engagement rates than those that don’t. The platform’s users spend 197.8

Social Media 78

Social Media Leadership Strategy Media 78

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. By looking at Google search trends and branded keyword traffic.

Brand 104

Brand Branding How To Measurement 104

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Regular listening can help practitioners stay current with industry trends while developing new perspectives on traditional communications challenges.

Storytelling 52

Storytelling Analytics Leadership Trends 52

5W PR

OCTOBER 18, 2024

Use storytelling techniques to make content more memorable. Use media monitoring tools to track mentions of the brand, competitors, and industry trends. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Monitor both online and offline media outlets.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. They’re measurable.

Strategy 220

Strategy Measurement Advertising Advertising 220

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Consider writing LinkedIn articles about industry trends or speaking techniques. Create case studies detailing successful events and measurable audience impact.

Brand 78

Brand Branding LinkedIn Case Study 78

5W PR

NOVEMBER 1, 2024

Whether your goal is mass awareness or niche community impact, we ensure you’re aligned with the right influencers to drive measurable results. These “always-on” collaborations create ongoing momentum, allowing you to stay top-of-mind while tapping into timely trends and content opportunities.

Pinterest 78

Pinterest Viral Instagram Community 78

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Engineering 186

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

FEBRUARY 20, 2025

LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores. Developing Engaging Brand Stories That Resonate Brand storytelling in the toy industry must appeal to both children’s imagination and parents’ practical concerns.

Company 78

Company Brand Branding Crisis Management 78

Onclusive

MARCH 8, 2018

Machine learning and AI can already help us examine Power of Voice, spot trends, find new voices that resonate with your audience, identify conversations in real-time and see the topics that matter to your audience. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Test it with research. Involve stakeholders.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195