Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Contently - Strategy

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Agility PR Solutions

JUNE 23, 2021

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. As the loss of identifiers threatens to […].

Measurement 148

Measurement Data Brand Branding 148

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 154

Study Survey Pitching Resources 154

Agility PR Solutions

JUNE 24, 2020

New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […].

Measurement 150

Measurement Consumer Brand Branding 150

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Agility PR Solutions

SEPTEMBER 14, 2020

Blockchain-powered ethical data marketplace Measure Protocol explores this impact in an eye-opening new study on market research data quality, Is trust the solution to dirty data? […]. New study explores quality metrics for data research appeared first on Agility PR Solutions.

Data 156

Data Study Ethics Resources 156

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Salesforce and HubSpot are two good examples.

Leadership 161

Leadership B2B Study Survey 161

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Messaging & Positioning. How do you know what’s working? Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Remote PR Jobs

FEBRUARY 25, 2025

Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed. These can include increasing brand awareness or securing media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And I would definitely say that, yes, like just studying story in general is such a good thing to do. And it’s one of those things I’m like, why every SEO should study branding.

SEO 62

SEO Study Brand Branding 62

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

MARCH 11, 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

Measurement 178

Measurement Communications Study 178

The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies.

Trends 130

Trends Communications Storytelling Analytics 130

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Industry case studies offer concrete proof points of an organization’s capabilities and insights. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

MAY 12, 2022

The purpose of this study was to understand the relationship between certain characteristics of media articles and PR-driven website traffic and actions measured by PR Attribution – essentially, how predictive the following characteristics are of an individual article driving website traffic and actions: ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. A study by iGaming Business found that 78% of potential players research casino reviews before signing up, making positive digital presence essential.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

FEBRUARY 28, 2025

According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. Different regions respond to varying communication styles.

Internal 78

Internal International Crisis Management Technology 78

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. A 2022 Salesforce study found that 76% of customers expect consistent interactions across departments, highlighting the importance of unified brand presentation.

Brand 78

Brand Branding Guidelines Storytelling 78

Onclusive

JANUARY 31, 2020

Also, the study shows that social media attention for all kinds of PR releases is greater for weekend releases. The most syndicates of IR releases are driven by releases that come out on Friday and Monday and the study narrows down the most effective times being 6:00 p.m. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Cision

SEPTEMBER 25, 2017

The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. On measures of reliability, meeting expectations, and providing high-quality content, the biggest responses were “neither agree nor disagree.” Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Software 151

Software B2B Company Marketing 151

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 96

B2B Brand Branding Case Study 96