PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 186

Measurement Communications Analysis Data 186

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Cision is the major technology player that backs up earned media instead of paid and owned. Three Ways LiveRamp Benefits Cision Clients.

Measurement 185

Measurement Media Data System 185

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

OCTOBER 22, 2020

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. It also gives them an important, new way to quantify the value of their efforts in an area of utmost importance to companies.

Reputation 307

Reputation Analytics Corporate Government 307

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Notified by Intrado gets close.

Technology 167

Technology Publicity Software Pitching 167

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” .

Technology 125

Technology Television Analytics Radio 125

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. How to Bridge The Measurement Disconnect?

How To 223

How To Marketing Storytelling Measurement 223

Cision

OCTOBER 3, 2016

But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. Demographic information provided by your media monitoring system can help you build personas for your clients and prospects.

Software 0

Software Comparison Media System 0

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! their cabins are extremely old and worn (on 777 routes from Gatwick) and their IFE system is old, clunky and has a poor selection.

Travel 120

Travel Technology Airlines Wireless 120

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit'

Communications 383

Communications Tools Google Resources 383

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom.

Tools 207

Tools Analytics Google Measurement 207

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 191

Crisis Data Software Privacy 191

PRSay

AUGUST 6, 2024

Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies.

Writing 182

Writing Automotive System Leadership 182

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. That is why they hire managers, directors and analysts and pay for control systems to measure performance. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

MAY 4, 2022

It provides faster, cheaper, and more secure transactions than traditional banking systems. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Evolution of Blockchain Technology. Public relations is a crucial part of any business.

Technology 88

Technology Publicity Banking Newspapers 88

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Branding Brand 186

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

5W PR

FEBRUARY 15, 2024

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

Presspage

JUNE 23, 2021

Organize your contacts and media lists in a contact management system, and log media requests centrally to be able to assign follow-ups. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. In brief, it is hard to define, pervasive, systemic, and there will always be bad actors trying to game the system. They can and should take measures to combat fake news. It was entertaining and informative.

Reddit 168

Reddit Government Google System 168

Cision

NOVEMBER 6, 2017

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Madrigal called Google out on The Atlantic , saying, “It’s no longer good enough to shrug off the problems in the system simply because it has computers in the decision loop.”.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 173

Reddit Software B2B Technology 173

Cision

MAY 12, 2016

With game-changing technology, practically innumerable communication platforms and reams of data, communication professionals have everything they need to make their daily communication efforts more exciting and valuable. By relying on outdated measurement strategies, brands cannot prove which campaigns need work. So why don’t they?

System 120

System Measurement Software Data 120

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Seth received a B.A. Regardless, thanks for visiting!

Measurement 87

Measurement Publicity Analysis Tools 87

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Cision

APRIL 27, 2016

Despite advances in technology, communication professionals still struggle to understand the value of their efforts, let alone prove it to others. It’s impossible to measure ROI with 100 percent accuracy. But with a reliable measurement process, you can better understand whether or not your efforts are successful.

Measurement 120

Measurement System Data Financial 120