Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

Cision

OCTOBER 12, 2015

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.

Twitter 120

Twitter Measurement Reddit Data 120

Onclusive

JUNE 24, 2020

Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Energy 397

PR Conversations

JUNE 28, 2020

The prompt for this article is a Twitter thread, so I will attribute its beginnings. Jesper Anderson (Twitter, 20 June 2020). I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

JULY 25, 2017

Earlier this month on Twitter, New York Times writer Farhad Manjoo debated common misconceptions of what constitutes PR success. Here are some thoughts on how we can better equate measurement between advertising and PR with a PR metric similar to ROAS. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Measure results and adjust the program if needed.

Social Media 279

Social Media Strategy Pinterest Media 279

Deirdre Breakenridge

MARCH 2, 2020

ET for the live Twitter chat, “The Future is Now: Landing Your First Job Like A PRo.”. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Is PR Right for me? ”

Community 60

Community Twitter Blogging Resources 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Add something meaningful to the public dialogue.

Brand 323

Brand Branding eBook Advertising 323

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. When it comes to spreading and sharing news, is there a better platform than Twitter? PR Measurement Conference attendees didn’t think so. Twitter accounted for 96 percent of social mentions.

Conference 120

Conference Measurement Twitter Reputation 120

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports.

Media 369

Media Software Pitching YouTube 369

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it. One example?

Trends 333

Trends Industry Government Data 333

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Twitter lists help you follow and engage with relevant journalists. A 2022 Muck Rack survey found that 76% of journalists say Twitter is their most valuable social network for their work.

Strategy 78

Strategy Case Study Pitching Measurement 78

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Onclusive

DECEMBER 6, 2021

We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. Companies shared that the average number of Twitter engagements per news release was 23. 12% of releases did not experience any Twitter engagement. .

Data 273

Data Report Study Analysis 273

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. How do you measure a company’s digital corporate reputation? On Thursday, May 24th at 12:00 p.m. How do you get other areas of your organization involved in digital reputation management?

Corporate 56

Corporate Reputation Community Resources 56

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

5W PR

FEBRUARY 1, 2025

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. On Instagram, behind-the-scenes content from employees helps humanize brands and showcase company culture.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

MARCH 5, 2025

Your immediate priorities should focus on: Containing the technical threat Notifying affected parties Meeting regulatory requirements Controlling the narrative through proactive communication Major platforms like Twitter and LinkedIn can serve as effective channels for direct stakeholder updates.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals.

Product Launch 321

Product Launch Meeting Report Technology 321

Deirdre Breakenridge

MARCH 20, 2017

From traditional media relations to social media, influencer marketing, content marketing, building community, measuring results, and so much more. Why not invest in yourself, expand your knowledge, learn new ways to measure your work and show results to your CEO and stakeholders? Connect with her on Twitter. Become Fearless.

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

MARCH 9, 2020

expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is Is PR Right for me?” A follow up blog post by PR 2.0

Community 293

Community How To Interviews Blogging 293

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Learn to Measure Success. What is the point of implementing an earned media strategy if you can’t measure its effectiveness?

Strategy 244

Strategy How To Media Measurement 244