Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

Onclusive

JUNE 24, 2020

Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

OCTOBER 12, 2015

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.

Twitter 120

Twitter Measurement Reddit Data 120

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Energy 397

PR Conversations

JUNE 28, 2020

The prompt for this article is a Twitter thread, so I will attribute its beginnings. Jesper Anderson (Twitter, 20 June 2020). I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

JULY 25, 2017

Earlier this month on Twitter, New York Times writer Farhad Manjoo debated common misconceptions of what constitutes PR success. Here are some thoughts on how we can better equate measurement between advertising and PR with a PR metric similar to ROAS. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Measure results and adjust the program if needed.

Social Media 279

Social Media Strategy Pinterest Media 279

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it. One example?

Trends 333

Trends Industry Government Data 333

Deirdre Breakenridge

MARCH 2, 2020

ET for the live Twitter chat, “The Future is Now: Landing Your First Job Like A PRo.”. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Is PR Right for me? ”

Community 60

Community Twitter Blogging Resources 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Add something meaningful to the public dialogue.

Branding 323

Branding Brand eBook Advertising 323

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. When it comes to spreading and sharing news, is there a better platform than Twitter? PR Measurement Conference attendees didn’t think so. Twitter accounted for 96 percent of social mentions.

Conference 120

Conference Measurement Twitter Reputation 120

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports.

Media 369

Media Software Pitching YouTube 369

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

DECEMBER 6, 2021

We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 85

Measurement Survey Web Software 85

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. Companies shared that the average number of Twitter engagements per news release was 23. 12% of releases did not experience any Twitter engagement. .

Data 273

Data Report Study Analysis 273

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. How do you measure a company’s digital corporate reputation? On Thursday, May 24th at 12:00 p.m. How do you get other areas of your organization involved in digital reputation management?

Corporate 56

Corporate Reputation Community Resources 56

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals.

Product Launch 321

Product Launch Meeting Report Technology 321

Deirdre Breakenridge

MARCH 20, 2017

From traditional media relations to social media, influencer marketing, content marketing, building community, measuring results, and so much more. Why not invest in yourself, expand your knowledge, learn new ways to measure your work and show results to your CEO and stakeholders? Connect with her on Twitter. Become Fearless.

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

MARCH 9, 2020

expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is Is PR Right for me?” A follow up blog post by PR 2.0

Community 293

Community How To Interviews Blogging 293

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Learn to Measure Success. What is the point of implementing an earned media strategy if you can’t measure its effectiveness?

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

FEBRUARY 7, 2018

The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. If you would like to be notified when the PR Measurement Course based on this Google PR Dashboard goes live at the end of March, register here. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

Deirdre Breakenridge

SEPTEMBER 12, 2019

Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. What resources provide the best measurement for social media engagement? On Thursday, September 26th at 12:00 p.m. Syracuse University Newhouse PR Professor Gina Luttrell.

How To 44

How To Resources Infographics Tools 44

Cision

SEPTEMBER 25, 2017

At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter. They especially favor Facebook and Twitter and use these inconsistently for promotion and engagement. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

JANUARY 20, 2020

Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Melissa Agnes

OCTOBER 19, 2014

We discuss how Frontier Airlines and the Boston Public Health Commission have gone above and beyond to keep the public safe – and how other organizations, private and governmental, need to start taking a similar and proactive approach in their communications and precautionary measures. Follow Melissa on Twitter: @melissa_agnes.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Onclusive

JANUARY 14, 2015

Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. Industry Insights & Trends Deirdre Breakenridge future of PR PR PR measurement PR tips PR tools PRTech public relations Rebekah Iliff Shonali Burke' Why, PRTech of course.

Measurement 150

Measurement Trends Tools Course 150