5W PR

NOVEMBER 1, 2024

Whether your goal is mass awareness or niche community impact, we ensure you’re aligned with the right influencers to drive measurable results. Platforms like TikTok have become go-to sources for both media and consumers to discover the latest products, with influencers sparking viral moments that boost visibility and drive sales.

Pinterest 78

Pinterest Viral Instagram Community 78

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. This velocity means brands often find themselves playing defense against viral falsehoods before they’ve even identified the source.

Brand 78

Brand Branding Viral Training 78

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. They’re meant to be a tool for business communication, not fine art or viral spectacles. Instead, start with an idea that covers all the bases of your goal.

Measurement 100

Measurement Data Creativity Viral 100

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 106

Measurement Corporate Survey Viral 106

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. PR and marketing need a level change in measurement. In advertising, impressions refers to the number of eyes an ad receives. That’s what marketers and their PR colleagues need to track.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Small businesses need a structured approach that’s both comprehensive and manageable. Create a simple one-page response template for each scenario.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below.

Twitter 104

Twitter Software Tools Social Media 104

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 98

Measurement Google Analytics Nonprofit 98

Polaris

NOVEMBER 29, 2014

A sound approach to program measurement won’t necessarily prevent a blogger outreach disaster. Instead of guessing at a program’s success, we’re able to measure it based on the criteria our clients deem meaningful. Take time to avoid a viral disaster. The former gives a sense of how much their audience likes them.

Policies 181

Policies Marketing Viral Pitching 181

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Brand Branding How To 104

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. By this I means systematic programs that are customizable, repeatable, scalable, measurable and improved overtime.

Viral 119

Viral Marketing Web Case Study 119

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). You can trace its roots via a viral-like mutation back to AVE. But they fail to provide clients with any measure of whether the campaign is actually working.”.

Measurement 0

Measurement Advertising Advertising Viral 0

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Know the risks, take them seriously, and put measures in place to mitigate them. That is, after all, your job.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

PRSay

MARCH 11, 2019

Brands are beginning to over-rely on data and measurement. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

Examples 104

Examples How To Product Launch Print 104

Cision

AUGUST 21, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Most marketing videos aren’t going viral.

B2B 139

B2B Video Marketing Survey 139

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

While semi-hysterical fans were calling for customers to toss their slow cookers, the brand was able to cook up a swift and measured response. A humorous video with popular “This Is Us” costar Milo Ventimiglia that was featured on the Crock-Pot website promptly went viral. Use the incident to tell your story.

Crisis 199

Crisis Twitter Course Viral 199

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Viral 138

Business Wire

OCTOBER 30, 2017

Once your holiday season is over it will be time to measure the success of your work. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. A brand nickname is like a viral video. Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention.

How To 101

How To Viral Advertising Advertising 101

PRSay

FEBRUARY 24, 2017

Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. That’s an asset that stays with you, unlike shares or post virality.” The team also ties social media data to bookings and revenue.

Social Media 118

Social Media Airlines Media Meeting 118

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. The best way to measure PR is by the number of interviews secured. So, as the new year approaches, here are our rules for advice to avoid.

Skype 149

Skype Interviews Viral B2B 149

Prowly

JANUARY 29, 2025

Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success. By spotting an opportunity and controlling the narrative from the start.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. When content goes viral, the organization loses control over the message, the customer’s relationship to the content, and the reason that the content is being shared.

Viral 104

Viral Community Nonprofit Social Media 104

Business Wire

MARCH 20, 2018

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. Organic shares are really what make a story go viral. As such, Collins spends time building his social channels to increase the ROI of his reporting coverage.

Reddit 160

Reddit Media Analytics Trends 160

The Resolution Blog

JUNE 24, 2015

Ensuring your story gets picked-up goes beyond just a well-written press release itself; how you distribute it, who you send to, and how you measure its success - every aspect of your approach requires consideration. Going viral is great - but actions are more important. You're going to need coverage. Nor do they have time.

Viral 120

Viral Social Media Small Business YouTube 120