5W PR

MARCH 2, 2025

Creating High-Impact Defense Tech Content White papers remain a cornerstone format for establishing deep expertise in defense technology. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

SEPTEMBER 17, 2015

Can it be measured? If your pitch was unsuccessful, try a different angle next time. If you don’t keep track of the results of your PR efforts, how will you know if you are successful? Start by establishing your goals. Find out what it will take for you to know when it is accomplished. Keep an eye on the numbers as you go.

Pitching 120

Pitching Study Measurement Journalism 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

MAY 5, 2015

The industry has made major leaps in PR measurement, allowing you to show the C-Suite (or clients) your PR efforts’ bottom line impact. So where do you start measuring the value of your PR? Implement a PR measurement program immediately. Get started with your PR measurement today. Get our free white paper now!

Measurement 120

Measurement Advertising Advertising Data 120

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement.

Measurement 120

Measurement Customer Service Data Education 120

Cision

JUNE 30, 2015

Everyone’s talking about PR data and measurement. For instance, how are you measuring your PR program? What data is being fed to analytics or other measurement software? When it comes to the laws of supply and demand, the PR measurement beast need never go hungry. Learn About Measurement Models. Not exactly.

Measurement 120

Measurement Software Analytics Data 120

Cision

MAY 10, 2016

They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was. Need a measurement makeover? Customer Journeys Take Time.

Measurement 120

Measurement B2B Data Examples 120

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. Establishing outcomes and audience profiles is crucial to PR measurement success. PR measurement and refinement never end.

Measurement 120

Measurement Data Tools Instagram 120

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Download our white paper. B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Too much measurement is better than too little.

Measurement 222

Measurement System Data Analysis 222

5W PR

MARCH 20, 2025

This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. Measuring PR Impact Effective tech PR for defense technology requires consistent measurement and refinement.

Government 60

Government Technology Case Study Leadership 60

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. Fewer, clearer objectives always beat vague or sweeping ones. They’re actionable. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

NOVEMBER 9, 2016

” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results. Start off by only measuring what matters.

Storytelling 95

Storytelling Measurement Ethics Web 95

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority. Measure the impact of one channel on another. Improve consumer personalization.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

JUNE 4, 2015

This post is based on content from our free white paper “ How to Measure PR in a Multi-Touch Attribution Model.” However, many are intimidated by the thought of implementing such an involved data measurement process. What’s more, there’s no longer a singular, straightforward customer journey to trace.

Measurement 120

Measurement Data Course Strategy 120

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Cision

APRIL 5, 2016

Get Cision’s free white paper today! Each situation, however, will be different, so you should adjust your crisis communication strategy accordingly. Want to more tips on using media intelligence during a crisis? Images via Pixabay: 1 , 2.

Crisis 120

Crisis Measurement Crisis Communications Software 120

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! The Right Team. The Right Goals.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Contently - Strategy

SEPTEMBER 10, 2024

You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like white papers with industry research or larger newsletter campaigns). How do I measure the success of timely content?

Content Marketing 92

Content Marketing Trends How To Travel 92

Cision

NOVEMBER 11, 2016

In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools. How those things are executed — the where and when and how of it all (more social, more paid, etc.) — will evolve, but the underlying ideas will be the same.

Communications 253

Communications Data Local Survey 253

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. A strong call to action, on the other hand, can concentrate results (get people to do this and not that ), and can help you measure what’s important to you. It’s kind of like herding cats. Here are more hints.

Content Marketing 120

Content Marketing Measurement Web Creativity 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The Contently paper focuses in on three ideal measures: 1.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. For example, you can use data points like these to measure success: First-touch attribution.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

MAY 30, 2015

Here are three rules-based models to consider when creating your PR measurement strategy. Click here for our free white paper “How to Measure PR in a Multi-Touch Attribution Model!”. Its simplicity provides an opportunity to get into a data-driven mindset without inundating them with too many new concepts.

Data-Driven PR 120

Data-Driven PR Data Strategy Measurement 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 34% said ebooks. to approximately $5.5

B2B 146

B2B Marketing Survey Software 146