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I was in a meeting recently where a peer started making a point I disagreed with. At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in mediarelations. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Here are two: 1.
The best and brightest public relations teams have guidelines to achieve the best mediarelations results. Break these rules; improve mediarelations. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test. Always offer an exclusive.
Mediarelations, content creation, crisis communication, project management along with many transferable skills can be relevant when selecting the perfect candidate. From the outset, make sure everyone understands expectations around deadlines, team meetings, and task management.
Here are three ways to write audience-focused messages — whether it’s for mediarelations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Cover what came out of the meeting — decisions, policies, procedures — not what went into it. “12 Will they have a chance to win a drone?
To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and mediarelations outreach.
The Rise of Retail Media Networks Retail Media Networks (RMNs) are emerging as powerful platforms in the media and advertising landscape, with major retailers such as Amazon, Walmart, and Target leveraging their rich data to offer precise advertising opportunities.
Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a mediarelations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. The result?
Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. Others consider blasting news releases good mediarelations.
On the positive side, something the client has overlooked or takes for granted could be useful information for mediarelations or storytelling. From this point the PR agency will build out their strategy and come back to the next meeting with a full plan in place. In mediarelations, timing is everything.
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say mediarelations is getting harder.
In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media. Roberto Baldwin, Freelance Automotive & Tech Journalist.
The post Meet the Media: Steve Kettmann appeared first on Landis PR. ESPN Remembers Pedro Gomez – ESPN. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal.
We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Mediarelations deals with the news environment, which is by definition unpredictable. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. It’s PR, not ER.
Mediarelations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like mediarelations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.
Savvy communicators know that there is more to a perfect pitch than simply good writing, and mediarelations is not just about distributing these stories to the media. One way to do that is to use smart technology to help you out. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.
To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and mediarelations outreach.
In the field of public relations (PR), building strong mediarelations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.
Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. Building better mediarelations means making reporters’ lives easier. Understand and manage deadlines. Working at the convenience of the reporter and the client can be a tightrope walk.
The in-person media tour. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000. Yet for all the benefits of Zoom, an in-person meeting is still the best way to build rapport. PR is all about building and maintaining relationships.
Meet Jennifer McGinley, CEO at JLM Strategic Communications and expert in mediarelations, reputation management, and crafting effective public relations strategies. Time for Prowly #PRChat, where we check in with professionals from every corner of the PR world to get their input, opinions, commentary and more.
Stu didn’t know much about PR, but had a vague understanding of mediarelations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.
You might also be interested in: 5 Tips for a Successful TV Interview Bianchi PR’s Summer 2024 Meet the Media Recap Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth The post Meet the Media: David Muller, Senior Editor at SME Media appeared first on Bianchi PR.
Prior to that I was in broadcast TV journalism for a decade, 7 years of it spent meeting deadlines as a news producer (Despite my scripts going on air for 7 years, it was being a “published writer” that my mom latched onto, but news made sure I never failed to pay rent. How long have you been in journalism and how did you get started?
Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.
It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.
In the business of public relations, email is essential for communicating with partners, journalists and future clients. It keeps us up-to-date on meetings, client communications and industry changes. We’re not alone in this, but in the communication business, email still reigns supreme. PR News: The Skinny. PR Daily News Feed.
I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. Finish this sentence: If I am not reporting, I am … In meetings! After a few hops around in the company, I’ve landed with FleetOwner.
FleeTec diesel technician academy looks to EV future You might also be interested in: The Power of Earned Media: What You Need to Know Top Trucking & Off-Highway Podcasts of 2023 for Suppliers Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World The post Meet the Media: Jade Brasher, Senior Editor (..)
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and mediarelations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.
For more on mastering your media training, check out this post. If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . Our clients agree that briefing docs make media interviews a breeze.
Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. After a year of Zoom meetings, virtual happy hours, and family Facetime calls, most would agree that there is no substitute for in-real-life (IRL) experiences. As the pandemic hit the U.S.,
Follow on social media: Fleet Maintenance magazine | LinkedIn Trailer-Body Builders | X Check out some of Alex’s recent articles: The current state of autonomous trucking | Fleet Maintenance Scaling up AVs for the commercial truck industry | Fleet Maintenance Digital training tools to upskill techs | Fleet Maintenance You might also be interested in: (..)
You might also be interested in: 2023’s Top 10 PR Blog Posts 2023’s Top 10 Meet the Media Profiles New Insights into the Processes, Motivations Driving MediaRelations The post Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves appeared first on Bianchi PR.
You might also be interested in: CES 2025: What to Do Now to Prepare 5 Things PR People Do That Irk Journalists Meet the Media: Tim Culverhouse, Editorial Director of Robotics 24/7 The post Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth appeared first on Bianchi PR.
In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. This is largely uncharted territory for an industry that has been fueled almost entirely by diesel for generations.
Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person. In public relations, It’s always a good idea to do a search of the company and check out their media coverage, since the same outlets may be close contacts for your team. Write things down.
So how can tech brands build lasting bonds with media today? 5 tips for stronger mediarelations. Real media relationships take time and effort. See this earlier article on how to avoid mediarelations mistakes. Here’s what works for me. Play the long game. In the beginning, there is a courtship period.
We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Most of us want to start our PR careers on the “right foot.” We desire to perform our work excellently with plenty of zest and zeal.
Briefly mentioning the announcement over the phone helps ensure it will be brought up in the news meeting and potentially covered as a story that day. Our role as mediarelations reps is to smoothly hand over information in an effective and timely way. What about social platforms?
The personalization capabilities extend to mediarelations, where AI tools can help identify the most relevant journalists and influencers for specific stories. These systems analyze past coverage patterns, personal interests, and engagement history to suggest the most promising media contacts for different types of news.
Are you a strong writer, social media whiz or maybe have a special touch when it comes to mediarelations? In a traditional workplace, days can be filled with non-work talk or catching up with friends on downtime between calls and meetings. It’s also a fast way to learn your own strengths and preferences.
Finding common media ground between us is challenging, but she is very patient with my choices. :). You might also be interested in: Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine. Bianchi PR’s Meet the Media Recap.
Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your mediarelations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. Build relationships.
The post Meet the Media: Madeleine Winer, Editor of AftermarketNews appeared first on Bianchi PR. In my spare time, I love to be active—going on hikes, attending yoga classes and spinning classes is my thing! Connect with me on LinkedIn —that’s where I mostly live. I’m also on X at @MadeleineWiner.
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