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2 Media Relations Rules to Break in 2020

PRSay

I was in a meeting recently where a peer started making a point I disagreed with. At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Here are two: 1.

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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test. Always offer an exclusive.

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How to Build a Remote PR Team: Best Practices for Managers

Remote PR Jobs

Media relations, content creation, crisis communication, project management along with many transferable skills can be relevant when selecting the perfect candidate. From the outset, make sure everyone understands expectations around deadlines, team meetings, and task management.

How To 161
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3 Ways to Think Like a Reporter

PRSay

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Cover what came out of the meeting — decisions, policies, procedures — not what went into it. “12 Will they have a chance to win a drone?

Report 151
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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 225
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The Rise of Retail Media Networks Retail Media Networks (RMNs) are emerging as powerful platforms in the media and advertising landscape, with major retailers such as Amazon, Walmart, and Target leveraging their rich data to offer precise advertising opportunities.

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4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. The result?