Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

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Media Relations B2B Media Conference 76

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs. Contact us to learn more or to request a live demonstration.

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Media Print Radio Newspapers 103

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

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Radio Sports Marketing Local 84

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

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Consumer Brand Branding Radio 98

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Worth a read Finding media ops. Perhaps that’s true. Prompts for PR. What’s old is new.

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Print Newspapers Google B2B 123

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. I started with high school and college newspapers. In college I began working in a radio news department and eventually made the change to the automotive trade media.

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Meeting Automotive Newspapers Media 92

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Employee Print Writing Survey 146

Cision

JANUARY 19, 2017

What is your secret to media relations success? How does social media and analytics drive your PR strategy? Before diving into pitching stories to the media, you first need to understand that the effectiveness of your communications heavily relies on the strategy and objectives that you want to achieve.

Social Media 120

Social Media Newspapers Pitching Reputation 120

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

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Print Newspapers Media Skype 78

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

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Radio Media Newspapers Sports 80

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. One exec still reads a national newspaper online each day and gets a hard copy on the weekends. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

The Hoyt Organization

SEPTEMBER 21, 2024

This means engaging with audiences where they spend the most time – Facebook, TikTok, X, and other social media channels. Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. Now, they have to connect more directly with target audiences.

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Healthcare Industry Strategy Case Study 89

PRSay

AUGUST 18, 2023

Those interviewed widely reject national news media as credible sources for climate information, feeling that the media present information that suits their own agendas. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

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Study Report Media Television 78

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. The reputations of both the media and the PR industry depend on our trustworthiness. Expand PR capabilities.

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Publicity Media Reputation Radio 68

PReview: A Blog by NewsVoir

MARCH 1, 2021

A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become […].

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Publicity Television Radio Newspapers 58

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

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Media Radio Newspapers Print 48

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

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Meeting Media Print Enterprise 98

Prakkypedia

JULY 10, 2016

So when I receive a positive response from a media outlet, I celebrate. It might mean a newspaper article for my client; a radio interview; a TV station visiting their worksite; or their guest blog post published. But it does mean that PR life, especially in the media relations niche, is a rollercoaster.

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Newspapers Pitching Radio Web 60

Bianchi Biz Blog

NOVEMBER 21, 2024

Communications, Media and PR Market in France The media landscape in France is diverse and dynamic, with a mix of traditional outlets and digital platforms. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right?

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Marketing Pinterest Radio Instagram 91

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. She realised the power of media. Media Relations Blog.

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SEO Engineering Content Marketing Google 120

Prakkypedia

JULY 10, 2017

This list relates in particular to those who work in media relations. But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. Read on and weep (or laugh). Journalist moves on. You trust each other. They accept and use your pitches.

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Radio Newspapers Pitching Writing 61

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

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Marketing Local Crisis Management Internal 93

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop. Until next time!

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Analysis Comparison Reputation Radio 81

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time! Critical Mention.

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How To Journalism Radio Newspapers 69

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. There was a radio station. Then there’s the specific technical skills of media relations and internal communications. I did think about whether I would be a journalist or an editor.

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Internal International Conference Public Affairs 68

Bad Pitch Blog

SEPTEMBER 8, 2007

This is a real danger in local markets where one editor might ride several community newspapers or one news director edits multiple radio news reports. De-duping a media list is a very basic, standard practice. The more short cuts you take in media relations, the higher the likelihood you’ll make a mistake like this one.

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Media Radio Newspapers Pitching 40

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Also, partner with influencers and bloggers with a strong following on social media platforms to reach a larger audience and spark conversations about mental health.

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Strategy Communications Local Interviews 74

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . It’s a top practice to share gathered broadcast media coverage from TV, radio, online news and social media industries alike. These conversations can form on a variety of mediums. Until next time! Critical Mention.

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Media Sports Radio Newspapers 60

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Then, you can focus on trying to get more media coverage.

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Media Analytics Google Radio 52

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

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Viral Marketing Guidelines Local 88

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Hire people for PR who have served in the media. Star Tribune ’s.

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Interviews Radio Journalism Newspapers 48

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Media relations is not paid media, but is generally referred to as earned media. .

Marketing 40

Marketing Radio Newspapers Print 40

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews. Once you hire a firm, work with them and give them enough time to launch and implement a campaign.

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How To Newspapers Print Interviews 40

Bianchi Biz Blog

AUGUST 22, 2024

Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. The number of online newspaper readers has also decreased to 30.5%

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Fashion Automotive Marketing Public Affairs 70

Sword and the Script

JULY 17, 2018

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Finally, there is so MUCH content out there now that government organizations have to be very smart and targeted with their media relations and digital presence to stand out from the crowd.

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Government Publicity Public Affairs Facebook 89

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Denmark has a very narrow media structure with only a few media in each category.

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Energy Technology Biotechnology Pharmaceuticals 59