ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. Here are a few ways to successfully pitch and follow up with reporters.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. This post outlines six common media relations mistakes and ways to avoid them.

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Pitching How To Report Radio 240

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

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PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

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Media Relations Media Pitching Case Study 202

Stern + Associates

JULY 3, 2024

That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

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PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Information that’s not relevant to their audience, according to Greentarget.

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ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. A good subject line will entice reporters to open your email.

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Pitching Writing How To Report 380

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. The post Building a perfect pitch?

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Pitching Data Privacy Writing 370

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Have supporting assets .

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Report How To Pitching Banking 361

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

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Media Relations Trends Media Newspapers 195

Axia PR

JULY 2, 2024

Understanding the optimal timing for pitches will help you pitch like a pro. Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing?

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Pitching Report Media Media Relations 119

Business Wire

JUNE 30, 2022

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. Media outlets are understaffed, and reporters are doing more. But the world is also noisier.

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PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Yes, a huge majority of journalists dislike getting cold pitches.

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Media Relations Media Pitching Report 198

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. You’ll have way more success that way.

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Survey Journalism Report Pitching 147

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

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PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

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Report Pitching Media Survey 167

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

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Media Relations Media Storytelling Report 115

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

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Report Local Media Pitching 170

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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Measurement Pitching Data Media Relations 195

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

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Media Relations Media Pitching Survey 171

Bianchi Biz Blog

OCTOBER 3, 2024

It’s no secret, media pitching these days can be a challenge. Well, there’s more competition and fewer reporters with a whole lot less time on their hands than ever before. In this current competitive media environment, you only have seconds to gain a reporter’s attention. People read pictures.

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Automotive Pitching Media Radio 95

Agility PR Solutions

OCTOBER 14, 2023

Strong media relations are vital to your business’ success in today’s fast-paced digital age. These increase your personal reputation and name recognition with reporters, making your pitching efforts go much more smoothly throughout your career. Media relations are worked on every single day.

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Media Relations Media Reputation Pitching 101

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

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Media Relations Media Case Study Storytelling 132

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

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Pitching Data Technology Storytelling 195

Agility PR Solutions

MAY 9, 2019

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

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Media Relations B2B Pitching Company 112

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

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ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. .

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Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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Pitching How To Media Privacy 156

Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

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Pitching Media Relations Journalism Report 105

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems.

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Report Publicity Marketing Pitching 104

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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Pitching How To Media Privacy 156

Bianchi Biz Blog

FEBRUARY 29, 2024

It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID. This makes reaching the right reporter with the right story more difficult than ever. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.

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Report Automotive Media Local 101

Sword and the Script

SEPTEMBER 22, 2020

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Give our services a try.

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Media Relations Survey Media Report 154

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. One reporter might check email religiously at 8 a.m. like the USA Today reporter I spoke with). like a Wall Street Journal reporter I used to pitch).

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Pitching Radio Course Journalism 205

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

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ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

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