PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. Media Relations. We put out tons and tons of great content to help you land in the media.

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Publicity Marketing Video YouTube 225

Sword and the Script

FEBRUARY 27, 2024

In other words, what you do with an earned media mention counts as much as getting it in the first place. This was one of the many points Michelle Garrett and I spoke about on her new show YouTube show, PR Explored. We’ve gotten good feedback and while the show was broadcast live, a recording is available too (embedded nearby).

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Media YouTube Pitching Survey 192

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

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Survey Media Relations Report Media 88

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. They are trusted by their followers, too.

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How To Media Nonprofit Newspapers 153

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers.

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Pitching Strategy Film Advertising 120

Prowly

FEBRUARY 13, 2025

This supports understanding what is being said about your brand on social media and helps in managing your brand online. This platform offers comprehensive features tailored to enhance public relations efforts. With this online reputation management tool you gain access to an extensive media database of over 1 million contacts.

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Software Reputation Examples How To 104

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

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Internal International Media Pitching 153

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

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Agency Pitching Energy Creativity 120

Flack's Revenge

JUNE 2, 2022

Terra crash and implications for startups entering the space How to bring more people in the crypto world Pet PR peeves; how to pitch Danny Can early-stage companies get good press? To hear more, check out the podcast; you can listen on Spotify and other channles, and watch the interview on YouTube.

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Report YouTube Interviews Pitching 156

Bianchi Biz Blog

JANUARY 16, 2025

Understanding the nuances of regional differences and having solid relationships with media is critical for securing interest. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. The most popular social media channels in Canada YouTube : 33.10

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Print Marketing Instagram Newspapers 100

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 23% of reporters said they’d like to spend more time on YouTube.

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Social Media Report Survey Media 112

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

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Report Publicity Marketing Pitching 109

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

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YouTube Video Training Survey 136

Cision

AUGUST 23, 2016

Audio-visual sharing tools like YouTube see the biggest difference between age groups and journalistic content. Just like email pitches, press release distribution, and other PR tactics, social media must be a part of your media relations strategy.

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Journalism Social Media Study Media 120

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

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Media Relations Trade Shows Media Sports 40

Inbound PR

JANUARY 14, 2020

In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Shortly after that, came the influencers - the bloggers and the YouTubers. I wouldn't say that the influencers changed the game on how to do proper media relations.

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YouTube Instagram Pitching Media Relations 71

Prowly

FEBRUARY 25, 2025

Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. START REACHING OUT TO JOURNALISTS FOR FREE What does Agility PR do?

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Tools Software Enterprise Crisis Management 104

Bad Pitch Blog

JULY 29, 2007

You can see the latest episode above* and I post all of them on my Facebook profile and archive them on YouTube. Tons of media are on this network, similarly finding their way and figuring out how it might benefit them. DISCLAIMER ONE: Don''t sign in and start pitching. You can''t anyway.

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Facebook Media Relations Media Film 45

Bad Pitch Blog

APRIL 1, 2008

So here are some quick links reinforcing why you should pay attention to social media if you are in media relations. Facebook’s Reporter Gravitas The minute I said NEVER pitch a reporter on Facebook, SiliconValley Watcher’s Tom Foremski told PR people to do just that. Media Outlets Pitching You?

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Media Relations Social Media Media YouTube 40

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Media Nonprofit Pitching Analytics 98

Bad Pitch Blog

APRIL 4, 2007

YouTube backs up my statement. But rather than avoid public appearances for awhile and read up on “Sports for Dummies,” Mayor Mark Mallory is turning a bad pitch into a good pitch. As half of the Bad Pitch Blog is based in Cincinnati, we’re a little hometown proud about this smart, creative media relations change up.

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Pitching Sports YouTube Creativity 40

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos. Social Awareness.

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Trends YouTube Tourism Video 105

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The company has been working to expand beyond media monitoring too.

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Instagram Technology Resources Employee 160

Cision

MARCH 8, 2016

This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. When pitching journalists, consider including photos or other multimedia to go along with your story. Journalists have taken note and now almost half of them use video- and image-based content in their work regularly.

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Trends Mobile Media Infographics 120

Bad Pitch Blog

APRIL 24, 2007

If you’re too young to care about remember a sitcom from the late 1970s, hit YouTube to see some clips from WKRP in Cincinnati. One thing’s for sure, the pitch is smart and creative. The master mind behind the pitch is Buz Buse, head of PR for the Cincinnati USA Regional Chamber and PR Week’s 2007 Professional of the Year.

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Pitching Comparison Radio YouTube 40

Bad Pitch Blog

SEPTEMBER 15, 2007

Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. You need to get immersed in the topic you’re pitching and be able to expand the conversation. This requires a deeper level of subject matter expertise than media relations folk usually have time to establish.

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Pitching Blogging YouTube Media Relations 41

Rock the Status Quo

SEPTEMBER 16, 2015

Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube? Every other publication on my list received a custom pitch, with the press release pasted below the pitch. Today is day one.

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Pitching Local Trends Interviews 100

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. This hands-on approach increases the likelihood of meaningful media coverage rather than just online placement.

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Analytics SEO Engineering Financial 104

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

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Software Pitching Measurement Enterprise 91

Flatiron Communications

JANUARY 11, 2018

And while we saw many digitally native news orgs struggle to find their financial footing in 2017 including Mashable , NowThis (Group Nine), Buzzfeed and HuffPost , all draw millions of eyeballs, considerably more than many of their legacy media counterparts. The quality of the pitch itself has degraded over the last few years.

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Pitching Journalism Tools Social Media 43

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. This was always important but it has become even more crucial in an era of fractured, niche media.

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Media Pitching Trends Resources 104

Bad Pitch Blog

JANUARY 16, 2010

Here''s a good pitch of a different breed. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. Tip: Don''t forget to leverage owned media.your own content.online via LinkedIn, Flickr, YouTube and/or Slideshare. One to Grow On The Bad Pitch Blog will give Grant one tip for his search.

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Facebook Advertising Pitching Advertising 71

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

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How To Media YouTube Twitter 79

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

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Software Analysis Data Technology 121

Bianchi Biz Blog

APRIL 4, 2022

We’re working on expanding a YouTube channel so story angles that can include that are preferred. What advice do you have for PR people that want to pitch you? Target the pitch to me. While I hate to admit that I’m more likely to read a pitch if I already know you, that’s just sorta how humans work.

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Groups Meeting Automotive Media 96

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4. Today, at least 91.8%

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Video Publicity Marketing Analytics 88

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

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Radio Automotive Meeting Interviews 97