Business Wire

JULY 19, 2023

News and the power of media transcend borders, enabling organizations to reach audiences around the globe. However, successfully connecting with reporters in different regions requires finesse, cultural awareness, and a tailored approach.

Media Relations 263

Media Relations Internal International Media 263

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. — How do you work with media in covering your story during a busy newscycle?

Report 361

Report How To Pitching Banking 361

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

Media Relations 196

Media Relations Trends Media Newspapers 196

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 521

Blogging Media Relations Tools Report 521

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

Report 310

Report Interviews Pitching Course 310

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 202

Media Relations Media Pitching Case Study 202

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I The trend has coincided with the rise of social media, which lets news sources bypass journalists and publish their messages. “We always advocate that our members be responsive” to reporters.

Media Relations 191

Media Relations Media Journalism Report 191

Business Wire

OCTOBER 25, 2021

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.

Report 314

Report Blogging Media Media Relations 314

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 190

Media Relations Measurement Survey Marketing 190

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Business Wire

MARCH 11, 2021

Media relations today is harder than ever, and so is catching reader attention. It gives reporters instant access to supplement what they need to cover your news and can increase the attention your story receives among readers. Then photos became popular, which made news releases truly useful for reporters.

Blogging 455

Blogging Report Media Relations Media 455

Business Wire

SEPTEMBER 20, 2021

Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse. Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S.

Report 335

Report Communications Media Relations Media 335

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

Media Relations 171

Media Relations Media Report How To 171

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 325

Report Blogging Pitching Company 325

Business Wire

JUNE 23, 2020

She also spent 20 years at The Globe and Mail as a columnist and associate managing editor of the Report on Business. Roseman has a 20-year history as a columnist for the Toronto Star’s business section, following two years as business editor.

Report 67

Report Creativity Blogging Consumer 67

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. What allows you to do that?

Pitching 370

Pitching Media Storytelling Measurement 370

Agility PR Solutions

MARCH 15, 2025

Seeing our commitment to excellence and client satisfaction recognized by users is incredibly rewarding, as it underscores our […] The post Agility Shines (Again) in G2 Summer Reports! first appeared on Agility PR Solutions.

Report 78

Report Content Marketing Measurement Brand 78

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. It is important to approach this hypothesis like a reporter would research a story idea through thought-provoking questions and research.

Pitching 194

Pitching Report Media Writing 194

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Report 172

Report Local Media Pitching 172

Business Wire

NOVEMBER 4, 2021

Every media outlet is different, and no two reporters are the same. Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.

Pitching 350

Pitching Blogging How To Media Relations 350

Stern + Associates

JULY 3, 2024

That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

Media Relations 127

Media Relations Media Product Launch Leadership 127

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Need a media list of technology reporters?

Media 127

Media Pitching Media Relations Strategy 127

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. This means that a public relations team’s challenge is to create a winning pitch that stands out. Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. A subject line is your first impression.

Pitching 380

Pitching Writing How To Report 380

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Sword and the Script Media can help with B2B marketing, PR and social media.

Survey 182

Survey Journalism Report Pitching 182

Deirdre Breakenridge

APRIL 23, 2019

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. Media relations interests me because of the relationships I have personally had with public relations professionals. Six Tips on Building Positive Relationships with Journalists.

Infographics 299

Infographics Journalism Television Education 299

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

OnePitch

NOVEMBER 26, 2024

On our "Coffee with a Journalist" podcast, we recently had the chance to chat about all media relations with two distinguished journalists to understand how best to approach them with story ideas. Here’s what we learned from Alan Neuhauser, a Climate Deals Reporter at Axios Pro, and Alex Sherman, a Media Reporter at CNBC.

Pitching 104

Pitching Report Media Relations Media 104

Garrett Public Relations

NOVEMBER 18, 2024

Media relations plays a major role in my PR work for clients. Reporters are having a harder time finding sources. It’s always evolving, but recently, I’ve noticed a new trend.

Media 110

Media Trends Media Relations Report 110

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. That requires thoughtful attention and a strong sense of how media work. Occasionally checking a reporter’s recent work is not enough. Think outside the brand.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. Here are a few ways to successfully pitch and follow up with reporters. Timing is everything.

Pitching 323

Pitching Report Twitter LinkedIn 323

Bianchi Biz Blog

NOVEMBER 7, 2024

Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. Make sure any questions you have are asked upfront before agreeing to a reporter’s request for an interview. Know what you want to cover and how it relates to what the reporter wants before accepting.

Interviews 89

Interviews Media Print Report 89

Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example. Here are six tips to help ensure reporters don’t hate your company.

Pitching 133

Pitching Report Company How To 133