Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Here are three major findings from the report: Want more findings on the state of the media?

Report 120

Report Media Television Pitching 120

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

Interviews 251

Interviews Media Television Media Training 251

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

Bianchi Biz Blog

JANUARY 16, 2025

Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV. It has both radio and television in both French and English. Daily Hive embraces the unique qualities that exist in a city, and reports it to produce genuine conversation among communities.

Print 100

Print Marketing Instagram Newspapers 100

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

MAY 12, 2017

What is your secret to media relations success? I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. My goal is to build relationships so that the reporters I work with come to me when they are looking for a source. I laugh most at… Portlandia.

Financial 180

Financial Television Leadership Travel 180

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

PRSay

AUGUST 18, 2023

Those interviewed widely reject national news media as credible sources for climate information, feeling that the media present information that suits their own agendas. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

Study 78

Study Report Media Television 78

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. The business model of nonprofit journalism portends a hopeful future for a more diversified news media.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. The published results trumpeted bacon and eggs as the “All-American breakfast” and bacon sales soared. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

HMA Public Relations

MARCH 24, 2025

From uplifting human-interest stories to investigative reporting, and from Arizona to New Mexico, across television and print, we have been spotlighting media professionals in our weekly #MediaMonday series. Check out this roundup to see who we have featured so far in 2025!

Television 92

Television Print Report Media 92

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

PRSay

NOVEMBER 15, 2019

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure.

Analytics 160

Analytics Television Banking Data 160

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Critical Mention

AUGUST 7, 2020

More recently, Padhye spearheaded the back-end development of Critical Mention’s new Media Contact Database , which contains more than one million outlets, reporters, influencers, editors, bloggers, producers and more. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television.

Sports 113

Sports Travel Television Journalism 113

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. The post Critical Mention Launches Media Contact Database, Expands Earned Media Suite appeared first on Critical Mention - Media Monitoring.

Media 108

Media Radio Television Engineering 108

5W PR

JANUARY 17, 2017

A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. To get to that level, you need to work on engagement.

Measurement 90

Measurement How To Television Analysis 90

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

Engineering 98

Engineering Television Travel Financial 98

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Bianchi Biz Blog

SEPTEMBER 5, 2024

It has held this title since 2018 in the World Happiness Report. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. At the heart is trust. Finland is built on it. For more information on events, check here.

Marketing 100

Marketing Radio Automotive Television 100

Bianchi Biz Blog

JUNE 27, 2024

Consumer communication is now disseminated via multiple channels, incorporating platforms like social media (mainly Facebook, Instagram, and X for consumers, and LinkedIn for business), television and radio, podcasts, email, online reviews and ratings, print media, and out-of-home.

Meeting 90

Meeting Print Marketing Local 90

PRSay

DECEMBER 18, 2019

The Washington Post would later report that what seemed like a grassroots reaction to Morey’s tweet was actually a coordinated harassment campaign.). As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Tip 2: Don’t deceive (or double dribble).

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

DECEMBER 2, 2020

According to reports, an automated flight-control system had sent the airplanes into nosedives. Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Cision

JULY 2, 2015

The Growth of Social Media as a News Source. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. The move by publishers to directly host articles on the website is indicative of news’ growing dependence on social media as a distribution channel.

Journalism 120

Journalism Facebook Social Media Consumer 120

PRSay

SEPTEMBER 28, 2016

My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university. I regained a fluency in public relations beyond my media relations background.

Television 60

Television Media Training Crisis Communications Course 60

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 101

Strategy Nonprofit Social Media Television 101

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Get to the point. Help them help you.

Pitching 82

Pitching Print Journalism Local 82

Critical Mention

OCTOBER 8, 2017

As the leading worldwide real-time aggregator of live television and radio content, we knew it would make sense to offer similar best-in-class capability and speed for global online news as well” he added. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts.

Internal 60

Internal International Television Radio 60

Cision

JANUARY 20, 2016

Interestingly enough, when I was doing my internship, I got the bug to be a reporter because I worked with so many of them and I was majoring in journalism and communications. I got to the point where I got to Boston as a journalist in television when I wanted to get back into public relations and marketing.

Corporate 120

Corporate Journalism Nonprofit Television 120

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period.

Measurement 78

Measurement Publicity Television Analytics 78

Beyond PR

JUNE 27, 2016

Sarah started out in Cleveland for Associated Press as a part-time reporter before moving onto a desk supervisor position in Detroit for three years. Watching” is a free emailed newsletter that focuses on movie and television recommendations. Television Editor Gilbert Cruz is in charge of the newsletter.

Insurance 61

Insurance Insurance Film Television 61

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. More info here.

Marketing 92

Marketing Local Crisis Management Internal 92