ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. click any image for higher resolution) 1.

Software 156

Software Pitching System Analytics 156

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Yet the PR software community has been taking this to new levels.

Software 161

Software Pitching Analysis Community 161

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Use Software. Simple, but effective, strategies such as these can significantly improve media relations and monitoring.

Pitching 298

Pitching Software Construction Writing 298

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 149

Software Case Study Advertising Advertising 149

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Something you can do with the software: you can engage with them on social media by sending messages that are tailored to certain groups.

Analytics 120

Analytics Media Relations Media Software 120

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Prowly

SEPTEMBER 8, 2021

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Tools Media Software 104

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Software 148

Software Agency Pitching Analytics 148

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 87

Software Media Relations Media Pitching 87

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking. Those interested in exhibiting should visit: [link].

Technology 96

Technology Automotive Mobile Software 96

Cision

OCTOBER 21, 2016

Download The NALA Uses Cision PR Software to Establish Unique Client Base now. We have a competitive edge by acting as a personal publicist to these smaller businesses,” says Tendell. Read the whole story on how Cision meets the NALA’s needs!

Software 120

Software Agency Case Study Television 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Onclusive

MARCH 21, 2018

Amplifying content through organic social sharing, traditional media relations outreach and online paid opportunities is the key to ensuring that your message isn’t getting lost in the noise. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 12, 2023

What are some of the PR software makers doing that’s interesting? SW: A challenge for software developers building solutions for the public relations market is its relative size compared to the market for other industries such as marketing. Examples include editing, transcription and translation technologies.

Software 171

Software Tools Ethics Privacy 171

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing.

Software 78

Software Tools Pitching Media Relations 78

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

5W PR

FEBRUARY 24, 2025

According to Gartner, organizations using specialized crisis management software show 30% improved response times.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Presspage

MARCH 18, 2025

PR distribution tools can help you: Find targeted media lists Automate follow-ups Track pitch engagement (whos opening, whos clicking) The right PR software can help you pitch smarter, not harder - especially when juggling multiple campaigns. Want to take the hassle out of media pitching? Book a demo today!

Examples 78

Examples Pitching Writing How To 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations?

Blogging 143

Blogging Software B2B Survey 143

Ronn Torossian

APRIL 13, 2016

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. This involves trying new software, programs, and services. It also includes new forms of … READ MORE ».

Software 150

Software Technology Creativity Media Relations 150

Cision

MAY 24, 2016

Gauge the success of your media relations program using media monitoring software. Coverage from influencers, bloggers and journalists will help your brand to reach new audiences and build on your credibility. Track your coverage and see how many people are talking about it and engaging with it.

Measurement 222

Measurement Leadership Pitching Software 222

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

Groups 195

Groups Technology Reputation Software 195

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Prowly

FEBRUARY 25, 2025

Choosing your PR software can feel like a gamble. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. How 2,400 Journalists Use Social Media for Reporting .

Blogging 159

Blogging Software Google Content Marketing 159

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. But it wasn’t.

Software 141

Software Survey Pitching Local 141

Onclusive

JANUARY 5, 2021

You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience. Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it?

Real Estate 195

Real Estate Media Analytics Enterprise 195

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Who sees it, shares, likes, comments? Newswhip Data.

Data 159

Data Media Software Viral 159

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 153

Software Analytics Technology Video 153